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All Journal Jurnal Dinamika Sosial Ekonomi Juvenil: Jurnal Ilmiah Kelautan dan Perikanan Jurnal Agristan JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Wiratani : Jurnal Ilmiah Agribisnis
Erlyna Wida Riptanti
Universitas Sebelas Maret
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Materials Science & Nanotechnology Social Sciences Veterinary

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TIPE PERILAKU KONSUMEN PEMBELIAN JAMU TRADISIONAL DI KABUPATEN SUKOHARJO Dwi Ratnasari; Erlyna Wida Riptanti; Kusnandar Kusnandar
Jurnal Agristan Vol 5, No 2 (2023): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/agristan.v5i2.7118

Abstract

Tujuan penelitian untuk mengetahui tingkat keterlibatan konsumen, perbedaan antar merek jamu tradisional, dan tipe perilaku konsumen dalam proses pengambilan keputusan pembelian jamu tradisional di Kabupaten Sukoharjo. Metode deskriptif analitis digunakan sebagai metode dasar penelitian. Teknik survei digunakan dalam pengumpulan data. Pasar Jamu Nguter Sukoharjo dipilih secara purposive sebagai lokasi penelitian. Sebanyak 100 konsumen yang diambil sebagai responden secara purposive sampling. Analisis data menggunakan analisis desain inventaris keterlibatan, analisis uji Anova satu arah, dan model tipe perilaku konsumen. Hasil penelitian diketahui konsumen memiliki tingkat keterlibatan yang tinggi dalam proses pengambilan keputusan pembelian. Perbedaan antar merek jamu tradisional di Kabupaten Sukoharjo adalah signifikan. Tipe perilaku konsumen jamu tradisional adalah perilaku pembelian kompleks. Konsumen melakukan pencarian informasi terkait jamu tradisional dan menilai terdapat perbedaan yang jelas dan nyata di antara merek-merek jamu tradisional. 
Analisis Temporal Dampak Pandemi Terhadap Pendapatan Pedagang Buah Jeruk di Pasar Gede Kota Surakarta Taufiq Randi Ismail; Kusnandar Kusnandar; Erlyna Wida Riptanti
Jurnal Dinamika Sosial Ekonomi Vol 24, No 2 (2023): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v24i2.9867

Abstract

Penelitian bertujuan menganalis dampak sebelum dan selama pandemi covid-19 terhadap pendapatan pedagang buah jeruk di Pasar Gede Kota Surakarta. Metode penelitian yang digunakan adalah deskriptif yang dilaksanakan di Pasar Gede Kota Surakarta dengan metode purposive. Jumlah responden ditentukan dengan metode sensus yang berjumlah 32 pedagang. Analisis data yang digunakan yaitu analisis keuntungan, uji asumsi klasik, dan uji data berpasangan (paired t-test). Hasil penelitian menunjukan bahwa pandemi covid-19 memberikan dampak yang signifikan terhadap pendapatan pedagang buah jeruk di Pasar Gede Kota Surakarta dengan penurunan rata-rata penjualan 33%. Penurunan pendapatan disebabkan oleh pola permintaan konsumen dan omzet pedagang yang turun akibat kebijakan pemerintah seperti Pembatasan Sosial Berskala Besar (PSBB) dan Pembatasan Pembatasan Pemberlakuan Kegiatan Masyarakat (PPKM).
ANALISIS KEBERLANJUTAN USAHATANI UBI KAYU (MANIHOT UTILISSIMA) SECARA MULTIDIMENSI DAN PARSIAL DI KABUPATEN WONOGIRI Febriani Puspitaningrum; Endang Siti Rahayu; Erlyna Wida Riptanti
Jurnal Dinamika Sosial Ekonomi Vol 25, No 1 (2024): Jurnal Dinamika Sosial Ekonomi
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jdse.v25i1.12048

Abstract

Cassava is a tuberous food commodity that has the potential to encourage the development of the country's economy. Wonogiri Regency is the region with the largest cassava production level in Central Java Province, but productivity and harvest area fluctuate and even tend to decline. This decline in productivity can disrupt the availability of cassava and lead to the unsustainability of cassava farming in Wonogiri Regency. Therefore, research on the sustainability of cassava farming in Wonogiri Regency needs to be conducted. The research was conducted in Ngadirojo, Tirtomoyo, and Pracimantoro sub-districts by taking a sample of 70 farmers. The method used in this study was Multidimensional Scaling (MDS). The results of the analysis show that multidimensionally cassava farming in Wonogiri Regency is less sustainable. Partially, the ecological, economic and technological dimensions are less sustainable, while the social dimension has a fairly sustainable status. Further analysis was conducted to determine the sensitive attributes that affect the sustainability status of each dimension. The most sensitive attribute in the ecological dimension is the availability of water during the planting period, the economic dimension is marketed crop yields, the technological dimension is the use of seeds from previous harvests, and the social dimension is conflict in farming.
Strategi Pemasaran Efektif Gula Semut di PT Pradja Agro Indoland Cita Ayu Setia Ningsih; Erlyna Wida Riptanti; Rhina Uchyani Fajarningsih
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1418

Abstract

PT Pradja Agro Indoland is an agribusiness company dealing with coconut commodities, including crystal sugar. Currently, coconut crystal sugar has high potency because of its benefits. Several coconut crystal sugar companies compete to market their products domestically and abroad. The increasingly tight industrial competition requires PT Pradja Agro Indoland to formulate appropriate marketing strategies to find a profitable marketing position. This research aims to identify internal and external factors in PT Pradja Agro Indoland's coconut crystal sugar marketing, formulate alternative coconut crystal sugar marketing strategies, and determine appropriate strategic priorities for PT Pradja Agro Indoland to implement in marketing coconut crystal sugar products. This research uses a descriptive method, with 14 critical informants determined by purposive sampling, where the key informants were the people who knew about the marketing of coconut crystal sugar in PT Pradja Agro Indoland. Data collection using the interview method was done from March to June 2024. Data were analyzed using analytical tools, including the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM, to determine the priority strategy. The research results show that the main strength in marketing coconut crystal sugar at PT Pradja Agro Indoland is its FFL (Fair For Life) and ROC (Regenerative Organic Certified) certification and perfect product quality control. The main weakness of PT Pradja Agro Indoland is that factory employees do not have work continuity. The foremost opportunity of the external factor for PT Pradja Agro Indoland is many farmers. The primary threat is the difficulty of regenerating penderes farmers. The strategic priority that PT Pradja Agro Indoland can implement based on the QSP matrix analysis is to expand the target market.
Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Kecap Kentjana di Kabupaten Kebumen Nur Mei Azizah; Erlyna Wida Riptanti; Isti Khomah
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 5 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i5.1479

Abstract

Kecap Kentjana is the only sweet soy sauce product from Kebumen Regency produced by CV Srikandi Makmur Sejahtera since 1960. Kebumen people who are proud of local products will provide positive recommendations to create a positive reputation for the product. Word of Mouth can significantly increase product awareness and popularity, influencing purchasing decisions for Kecap Kentjana. Apart from Word of Mouth, consumer purchasing decisions are also influenced by price, product quality, and brand image variables. The study aims to determine the effect of these four variables on the purchase decision of Kentjana Soy Sauce in Kebumen Regency. The primary research method uses the descriptive analysis method. The purposive sampling method was used to determine the location. Data were obtained through observation, interviews, and recording using a questionnaire. The purposive sampling method was used to determine the number of samples, with 110 respondents. The Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach is used to analyze the data. The results prove that purchasing decisions are significantly influenced by Word of Mouth and product quality. Positive information from someone who is known can encourage potential customers to buy Kentjana soy sauce because potential customers tend to trust recommendations from the closest people, and the quality of the taste offered by Kentjana soy sauce is different from other soy sauce, so purchasing decisions will increase. The results also prove that price and brand image do not significantly influence purchasing decisions. The Kebumen community has consumed Kentjana soy sauce for generations. People have the views and habits of always choosing Kentjana soy sauce as their first choice, so price and brand image variables do not influence purchasing decisions.
Pengendalian Kualitas Produk Banana Krezzz dengan Pendekatan Statistical Quality Control (SQC) di Kampoeng Banana Krezzz Erlyna Wida Riptanti; Clarashinta Kusuma; Agustono Agustono
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 3 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i3.1890

Abstract

Karanganyar Regency has excellent potential in the agricultural sector, particularly in banana commodities, which support processed industries such as Kampoeng Banana Krezzz, with its main product, banana krezzz. However, this company still experiences product damage and has not implemented a systematic quality control system, so the damage is not well-documented and risks compromising product quality. This study aims to identify the types of product defects, determine their repair priorities, establish the average control limits and variations in the production process, analyze the root causes and contributing factors of product defects, and formulate appropriate corrective actions. Data were collected through interviews, observations, and documentation over 30 days, and then analyzed using the Statistical Quality Control (SQC) approach, which included check sheets, Pareto charts, control charts, and fishbone diagrams. The results showed that the most dominant types of damage were inappropriate shape and size (68.39%) and skin damage (28.03%). The control chart analysis results indicate that the production process is not yet fully under statistical control, as evidenced by the presence of points outside the control limits. Fishbone chart analysis identified four primary causal factors of product damage: people, work methods, materials, and work environment. Proposed improvements include employee training, preparation of production SOPs, supervision of raw materials, and supervision of product quality.
Efisiensi Persediaan Bahan Baku (Studi Kasus Temulawak di PT Jamu Air Mancur) Clarisa Candra Utama; Erlyna Wida Riptanti; Agustono Agustono
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 3 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i3.1898

Abstract

The primary challenge in raw material inventory management for manufacturing companies is determining accurate inventory estimates that are sufficient to support smooth production while minimizing excess inventory costs. The implementation of an efficient inventory management policy enables companies to minimize inventory costs. The purpose of this study is to improve the efficiency of inventory management of temulawak raw materials at PT Jamu Air Mancur. In this study, data analysis was carried out using the Economic Order Quantity (EOQ) method and Reorder Point analysis. Based on the findings obtained, it can be concluded that the optimal frequency of purchasing temulawak raw materials at PT Jamu Air Mancur, as determined by applying the EOQ method, is 7 times a year. The results show that the application of EOQ significantly optimises inventory management through the determination of the right reorder point and order quantity. This approach leads to more efficient stock control, as well as a decrease in overall inventory costs. These findings confirm the effectiveness of the EOQ method in supporting cost-efficient strategies and enhancing the company's operational performance.
ANALYSIS OF FARM EFFICIENCY OF PERTIWI VARIETY MELON IN GIRIWOYO DISTRICT Erlyna Wida Riptanti
WIRATANI Vol 9, No 1 (2026): Juni 2026
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/wiratani.v9i1.566

Abstract

The production of Pertiwi melon in Giriwoyo District, Wonogiri Regency, Central Java Province has experienced fluctuations in recent growing seasons. This phenomenon indicates potential inefficiency in farm management. This study aims to analyze the costs, revenues, and income of Pertiwi melon farming, as well as to evaluate the levels of technical, allocative, and economic efficiency based on the use of production inputs.The research employed a descriptive quantitative approach with a census method involving 37 farmers from three villages: Giriwoyo, Sendangagung, and Bulurejo. Data were collected through structured questionnaires and analyzed using the Cobb-Douglas production function combined with economic efficiency calculations.The results showed that Pertiwi melon farming is financially feasible, with an average net income of IDR 54,951,733 per growing season. Production inputs that were found to significantly influence yields include manure, NPK Mutiara fertilizer, SP-36 fertilizer, and pesticides. The average technical, allocative, and economic efficiency values were 0.81, 0.77, and 0.62, respectively.Overall, the findings suggest that farmers still need to optimize the use of production inputs to achieve higher efficiency levels. Enhancing managerial capacity and providing technical support are essential to ensure efficient and sustainable cultivation of Pertiwi melon
Comparison Of Milkfish And Green Mussley Farming Efficiency In Abrasion-Affected Areas In Demak Bagas Wahyu Pratama; Erlyna Wida Riptanti; Sri Marwanti
Juvenil Vol 7, No 3: Agustus (2026)
Publisher : Department of Marine and Fisheries, Trunojoyo University of Madura, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/juvenil.v7i3.33594

Abstract

Abrasi pantai parah di Kecamatan Sayung, Kabupaten Demak, telah menurunkan produktivitas tambak secara signifikan, memaksa masyarakat pesisir beradaptasi ekonomi radikal, beralih dari budidaya bandeng tradisional ke kerang hijau. Penelitian ini bertujuan menganalisis dan membandingkan rata-rata produksi, biaya, pendapatan, serta tingkat efisiensi budidaya antara tambak bandeng dan kerang hijau sebagai strategi adaptasi di daerah terdampak abrasi. Penelitian ini menggunakan metode deskriptif-analitis dengan pendekatan kuantitatif. Lokasi dipilih sengaja di Desa Sriwulan, Bedono, dan Timbulsloko, melibatkan 60 responden terbagi rata menjadi 30 petambak bandeng dan 30 pembudidaya kerang hijau. Analisis data meliputi perhitungan biaya, pendapatan, penghasilan, serta analisis efisiensi menggunakan Rasio Pendapatan/Biaya (R/C) dan Data Envelopment Analysis (DEA) model Variable Returns to Scale (VRS), dilengkapi Independent Samples T-Test. Hasil menunjukkan budidaya kerang hijau berkinerja lebih baik daripada bandeng, mencapai produksi rata-rata 3.623 kg per unit, total biaya Rp10.427.680, dan pendapatan Rp25.412.362,50, dibanding produksi bandeng 1.320 kg, biaya Rp19.332.691, serta pendapatan Rp17.162.633,33. Secara ekonomi, budidaya kerang hijau lebih efisien dengan Rasio R/C sebesar 3,7543 dibandingkan 1,8317 untuk bandeng. Secara teknis, pembudidaya kerang hijau mencapai skor efisiensi lebih tinggi (0,78003) daripada petambak bandeng (0,51427). Perbedaan efisiensi ini signifikan secara statistik, meskipun pendapatan individu tetap sebanding. Kesimpulannya, budidaya kerang hijau berfungsi sebagai strategi adaptasi yang lebih efisien dan menguntungkan. Disarankan agar petambak bandeng mengevaluasi input tenaga kerja eksternal guna mengurangi inefisiensi, sementara pemerintah harus mendorong transformasi bisnis melalui kebijakan pesisir adaptif.
Co-Authors Agustono Agustono Bagas Wahyu Pratama Cita Ayu Setia Ningsih Clarashinta Kusuma Clarisa Candra Utama Dwi Ratnasari Endang Siti Rahayu Febriani Puspitaningrum Isti Khomah Kusnandar Kusnandar Marwanti, Sri Nur Mei Azizah Rhina Uchyani Fajarningsih Taufiq Randi Ismail