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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Daisy Mui Hung Kee
Universiti Sains Malaysia, Jalan Sg Dua, 11800 Minden, Pulau Pinang, Malaysia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Understanding User Satisfaction and Its Impact on Food Delivery Apps Dependency Among University Students Kok Ban Teoh; Lyn Liq Ooi; Dwi Nita Aryani; Irdina Zulaikha binti Syukli Noor Azmin; Feng Fang; Guo Yilin; Huang Yuheng; Mifta Darus Salam; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4216

Abstract

Food delivery applications (FDAs) have become an essential part of modern student life, providing convenience and accessibility in daily consumption patterns. This study aims to examine the factors influencing user satisfaction and how they contribute to students’ dependence on FDAs. Five key variables were analyzed: time saving, price saving, information quality, security system, and safe packaging. Using a quantitative approach, data were collected through structured questionnaires from 244 active student users and analyzed using regression analysis. The results reveal that all five factors positively affect user satisfaction, with time saving (? = 0.313) showing the strongest influence, followed by price saving (? = 0.245), security system (? = 0.211), safe packaging (? = 0.151), and information quality (? = 0.074). These findings suggest that practical efficiency and economic benefits play a more significant role in shaping satisfaction than informational aspects. The study provides valuable implications for FDA providers and app developers to improve service efficiency, enhance user satisfaction, and foster long-term app engagement.
Understanding the Impact of Food Delivery Services on University Students’ Purchase Intentions Rosmelisa Yusof; Liem Gai Sin; Nursafiyyah Mohamed Fauzi; Nurul Afiqah Mohd Nasir; Nurul Alis Amira Ahmad Mahidin; Nurul Firzanah Mohd Suhaimi; Nurul Muzirah Syed Abu Bakar; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4224

Abstract

GrabFood, one of the leading food delivery applications, has become an essential part of university students’ daily consumption behavior due to its convenience and accessibility. This study aims to examine the factors influencing students’ purchase intentions toward GrabFood by focusing on convenience, price, design, and food variety as independent variables, with trustworthiness serving as a mediating factor. Using a quantitative research design, data were collected from 102 university students in Malaysia through a structured questionnaire and analyzed using multiple regression with SPSS. The results reveal that food variety (? = 0.422, p 0.05) and price (? = 0.343, p 0.05) are the strongest positive determinants of purchase intention, followed by convenience (? = 0.214, p 0.05). In contrast, design (? = ?0.041) and trustworthiness (? = 0.080) do not exhibit significant direct effects. The model explains 69.3% of the variance in purchase intention (R² = 0.693), underscoring the predominance of functional and value-based factors over aesthetic considerations. These findings suggest that GrabFood should continue prioritizing fair and transparent pricing, expanding menu diversity, and maintaining service reliability to strengthen user trust, satisfaction, and long-term loyalty among university students.
From Scroll to Struggle: TikTok Usage and Its Influence on Attention Span and Academic Focus Among Youth in Malaysia Daisy Mui Hung Kee; Jocelyn Ching Qiang Tai; Irene Shu Qian Ng; Yinyin Jia; Kaaviyamalar Parameswaran
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 3 (2025): November 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i3.4266

Abstract

The rapid rise of TikTok as a dominant social media platform has raised concerns regarding its influence on youth cognitive functioning and academic performance. This study investigates how patterns of TikTok usage, including frequency of use, usage timing, and habitual or impulsive engagement, affect sleep quality, attention span, and academic performance among Malaysian youth. A quantitative research design was applied, and data were collected through an online survey involving 185 TikTok users aged between 15 and 30 years, followed by correlation and multiple regression analyses. Findings show that habitual or impulsive engagement produced the strongest negative effects, significantly reducing sleep quality (? = 0.296), attention span (? = 0.255), and academic performance (? = 0.296). Usage timing was also found to significantly impair sleep quality (? = 0.440), especially when participants engaged with TikTok late at night. Further, sleep quality (? = 0.155) and attention span (? = 0.426) positively predicted academic performance, with the overall model explaining more than 60 percent of the variance in the key outcome variables. The study concludes that unregulated and impulsive TikTok use undermines cognitive endurance and academic engagement, suggesting the need for digital literacy education, sleep hygiene awareness, and self regulation strategies to promote healthier and more balanced social media usage among youth.
Determinants of Brand Equity: The Roles of Brand Awareness, Association, Loyalty, and Image in the Airline Industry Kok Ban Teoh; Kia Hui Gan; Foong Jia Yee; Gan Lee Fan; Lin Shihui; Fathimah Az-Zahra Binti Harudin; Fu Wei; Anees Jane Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4222

Abstract

AirAsia, a Malaysian low-cost airline, has recently faced operational challenges such as customer complaints, IT disruptions, and flight delays that have weakened customer trust and loyalty, leading to a decline in its overall brand equity. This study aims to examine the key factors influencing AirAsia’s brand equity, focusing on four independent variables: brand awareness, brand association, brand loyalty, and brand image. A total of 151 respondents participated in an online survey distributed via Google Forms, and the collected data were analyzed using descriptive and regression analysis through SPSS. The findings reveal that brand awareness (? = 0.260, p 0.01) and brand image (? = 0.394, p 0.001) significantly and positively influence brand equity, while brand association (? = 0.146) and brand loyalty (? = 0.104) have positive but insignificant effects. The model explains 69.6% of the variance in brand equity (R² = 0.696). These results suggest that AirAsia should strengthen brand awareness through digital marketing and improve brand image by enhancing customer experience, reliability, and communication to foster stronger brand equity.
Understanding Customer Satisfaction in Budget Airlines: A Malaysian Case Study Lay Hong Tan; Choon Ling Sim; Jia Hui Tan; Jing Hui Tan; Ke Rou Tan; Qiu Yu Tan; Shi Wei Tan; A. J. Ali; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4218

Abstract

Customer satisfaction is a crucial determinant of brand loyalty and long-term success in the competitive airline industry. Low-cost carriers, in particular, must continually enhance service quality to maintain customer trust and market advantage. This study aims to examine the factors influencing customer satisfaction among passengers of low-cost airlines in Malaysia. A quantitative research design was employed using an online questionnaire distributed via social media to frequent travelers, resulting in 150 valid responses. Data were analyzed using regression analysis, with customer satisfaction as the dependent variable and perceived convenience, perceived benefits, perceived security and privacy, and perceived trust as independent variables. The results show that perceived convenience (? = 0.110), perceived security and privacy (? = 0.210), and perceived trust (? = 0.334) have positive and significant effects on customer satisfaction, while perceived benefits (? = –0.026) show a minor negative relationship. The model explains 26.5% of the variance in customer satisfaction and is statistically significant (F = 14.555, Durbin-Watson = 1.825). These findings highlight the importance of building customer trust, ensuring transaction security, and enhancing convenience to strengthen satisfaction and loyalty. The results provide practical insights for low-cost airlines to improve service quality and sustain competitiveness in Malaysia’s aviation market.
Taste Beyond the Trend: How Service Quality Drives Customer Loyalty in Malaysia’s Fast-Service F&B Sector Jamin Kun Peng Xia; Louis Yong Yu Lee; Meenu Baliyan; Yeok Teng Chong; Zhiheng Chen; Cherry Lee Chee Chong; Zheng Hung Chin; Alif Aminullah; Sachin Kumar; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i3.4206

Abstract

This study investigates the impact of service quality dimensions on customer satisfaction and loyalty in Malaysia’s fast-service food and beverage (FB) sector, focusing on Mixue outlets. Guided by the SERVQUAL framework, the research aims to identify which service dimensions most strongly influence satisfaction and how these effects extend to customer loyalty. Data were collected through a survey of 99 Mixue customers, assessing five service quality dimensions: tangibles, reliability, responsiveness, empathy, and assurance, alongside satisfaction and loyalty indicators. Using regression analysis, the model explained 81.1% of the variance in satisfaction and 78.8% in loyalty. Tangibles (? = 0.208, p 0.01), reliability (? = 0.372, p 0.01), empathy (? = 0.280, p 0.01), and assurance (? = 0.220, p 0.05) significantly affected satisfaction, while only assurance directly influenced loyalty (? = 0.739, p 0.001). Satisfaction also positively affected loyalty (? = 0.275, p 0.05), confirming its mediating role. The findings highlight that while multiple service elements enhance satisfaction, loyalty is primarily driven by psychological trust and staff competence. These insights underscore the importance of assurance-based training, customer feedback monitoring, and standardized service accreditation to strengthen long-term loyalty in youth-oriented FB markets.
Co-Authors A. J. Ali Ainul Mohsein Binti Abdul Mohsin Alif Aminullah Anees Jane Ali Bhupendra Kumar Boon Keong Teow Cherry Lee Chee Chong Choon Ling Sim Chow Wan Ting Christina Yeoh Zi Yi Dakshayani A/P Jaganathan Dong Kaiyuan Dwi Nita Aryani Dwi Nita Aryani Dwi Nita Aryani Fathimah Az-Zahra Binti Harudin Fatin Hazimah Mohd Hasri Felix Frall Anak Draman Feng Fang Fifi Ellia Najwani Mesuan Foong Jia Yee Fu Wei Gan Kia Hui Gan Lee Fan Ge Ru Xi Goh Jie Yi Gooi Yi Heng Guo Yilin Hafis Mohammed P Hani Ariesha Binti Khursani Haslindar Ibrahim Huang Yuheng Irdina Zulaikha binti Syukli Noor Azmin Irene Shu Qian Ng Jamin Kun Peng Xia Jia Hui Tan Jiahui Long Jing Hui Tan Jocelyn Ching Qiang Tai Kaaviyamalar Parameswaran Ke Rou Tan Kia Hui Gan Kia Hui Gan Kok Ban Teoh Kok Ban Teoh Kok Ban Teoh Kushagra Verma Lay Hong Tan Lay Hong Tan Leena Zhee Keen Kee Liem Gai Sin Lin Shihui Louis Yong Yu Lee Lyn Liq Ooi Meenu Baliyan Meenu Baliyan Mifta Darus Salam Muhammad Afiq Adid Bin Sharuddin Muhammad Aiman Bin Mohd Hatta Muhammad Asyqar Widad Bin Mohd Azrol Nizam Muhammad Danish Akmal Bin Kamarudin Muhammad Danish Haikal Bin Mohamad Nassa Nida Sarfaraz Nursafiyyah Mohamed Fauzi Nurul Afiqah Mohd Nasir Nurul Alis Amira Ahmad Mahidin Nurul Firzanah Mohd Suhaimi Nurul Muzirah Syed Abu Bakar Peehu Goyal Pullela Sneha Latha Qiu Yu Tan Rahul Mayur Ranjith P. V Rizkyvania Betarishanti Budiani Rosmelisa Yusof Rudresh Pandey Rusydina Amirah Mohd Riduan Sachin Kumar Sally Poh Jia Yi Sarah Qamarina Meor Ahmad Fadzil Saw Jia Hui Shi Wei Tan Shuo Li Suresh Poddar Syamimi Izzureen Binti Shahrin Syarifah Nur Adawiyah Binti Syed Rizaudi Syazwina Nadiah Binti Zulkurnein Tew Chin En Fion Virly Assa Lunsa Visitra Dewangga Apriyanto Wai Voon Li Wei Chien Ng Wen Hui Cheang Wen Xuan Cheng Yee Huei Lok Yee Huei Lok Yeok Teng Chong Yifei Long Yiming Chen Yinghao Sun Yinyin Jia Yiyang Liu Yu Xuan Cheah Yu Xuan Chee Yushuo Liu Zhan Hang Chen Zheng Hung Chin Zhihan Liu Zhiheng Chen Zi Xian Chen