Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Scriptura: Jurnal Ilmiah Komunikasi
Fitria Ayuningtyas
Badan Riset dan Inovasi Nasional
Religion Humanities Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Rahasdita Reo Hansdoko; Fitria Ayuningtyas; Nurannafi Farni Syam Maella; Didik Sugeng Widiarto
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Critical Ethnographic Communication in Supporting Corporate DEI and CSR Muhammad Alfath Fiqhya Amrinagara; Fitria Ayuningtyas
KOMUNITAS Vol. 16 No. 2 (2025): Empowerment and Islamic Studies
Publisher : Prodi Pengembangan Masyarakat Islam Fakultas Dakwah dan Ilmu Komunikasi UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/komunitas.v16i2.13995

Abstract

Social inequality in multicultural and hierarchical workplaces challenges companies in implementing Diversity, Equity, and Inclusion (DEI) and Corporate Social Responsibility (CSR) programs. This study uses a critical ethnographic approach as a transformative organizational communication strategy to uncover and address hidden social issues. Unlike top-down symbolic methods, critical ethnography amplifies marginalized voices such as women, people with disabilities, and ethnic minorities. Through qualitative descriptive analysis of literature and Unilever Indonesia’s case, the study finds that integrating ethnographic insights into DEI and CSR communication exposes structural bias, fosters inclusive narratives, and supports socially just policies. Companies applying this approach become more responsive to social crises and build stronger, sustainable community relations. Furthermore, two-way communication based on real experiences strengthens ESG value internalization, positioning critical ethnography not just as observation but as a strategic bridge between corporations and complex social realities.
Jaringan Komunikasi pada Platform Youtube (Studi pada Respons Kedatangan Pengungsi Rohingya di Indonesia) Winda Amalia; Fitria Ayuningtyas; Munadhil Abdul Muqsith
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.1-13

Abstract

Pemberitaan penolakan warga Aceh terhadap kedatangan etnis Rohingya menimbulkan banyaknya respons dari masyarakat Indonesia, salah satunya di media Youtube. Penelitian ini bertujuan untuk mengetahui aktor yang memegang peran dalam respons dari jaringan komunikasi yang berlangsung pada kolom komentar dan menemukan adanya sentimen dari kalimat komentar. Penelitian ini menggunakan metode kuantitatif dan kualitatif yang menghasilkan data berupa frekuensi angka dan hasil analisis teks komentar melalui pendekatan Social Network Analysis berdasarkan alat bantu Netlytic.org dan Gephi. Melalui teori Jaringan Komunikasi, penelitian ini akan melihat interaksi yang berkembang di kolom komentar Youtube sebagai bentuk forum digital dalam terjadinya pertukaran pesan yang saling terhubung antar pengguna. Hasil dari penelitian ini adalah ditemukannya aktor @men_sim sebagai aktor paling aktif dalam menyebarkan komentar, sementara aktor sebagai pemicu timbulnya respons dari aktor lain terhadap komentarnya yaitu @dyatra6410. Penelitian ini juga menemukan bahwa respons masyarakat terhadap kedatangan etnis Rohingya berupa respons negatif pada kolom komentar sebagai ruang komunikasi publik digital. Penilitian ini berkontribusi dalam pemahaman dinamika jaringan komunikasi di media digital, khususnya pada media Youtube.
Co-Authors Didik Sugeng Widiarto Muhammad Alfath Fiqhya Amrinagara Munadhil Abdul Muqsith Nur’annafi Farni Syam Maella Rahasdita Reo Hansdoko Winda Amalia