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All Journal Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Aurora, Catherine Naomi
Unknown Affiliation
Arts Computer Science & IT Education Languange, Linguistic, Communication & Media

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Kreativitas Pesan dalam Iklan Layanan Masyarakat sebagai Upaya Mencegah Kasus Cyber Bullying Laras Hati, Haninda Sekararum; Aurora, Catherine Naomi; Dite, Stri Agneyastra; Rachman, Anung; Rizkizha, Ditya Fajar; Naomi, Catherine
Jurnal Ilmu Komputer dan Desain Komunikasi Visual Vol 10 No 2 (2025): Jurnal Ilmu Komputer dan Desain Komunikasi Visual
Publisher : Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/cj9za655

Abstract

Technological advancements in Indonesia bring benefits, but also trigger cyberbullying, which negatively impacts the mental, emotional, and social health of young people. This study aims to design an effective public service announcement (PSA) to raise public awareness and educate the public about the dangers of cyberbullying. Design thinking methods were used in this design process, through the stages of empathy, definition, ideation, prototyping, and testing. The result of this study is a public service announcement video that presents a narrative of the experiences of cyberbullying victims, a moral message, and solutions to overcome this problem. The video was uploaded to a digital platform to test its effectiveness through audience feedback. With a creative visual approach and relevant message, this PSA was able to raise public awareness and encourage behavioral changes to create a safer digital environment. The study recommends further development through cross-sector collaboration and ongoing education to maximize its impact.
Co-Authors Dite, Stri Agneyastra Laras Hati, Haninda Sekararum Naomi, Catherine Rachman, Anung Rizkizha, Ditya Fajar