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All Journal Jurnal Dakwah dan Komunikasi Syiar: Jurnal Komunikasi dan Penyiaran Islam
Nasriah, St.
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Hasan, Abdul Rahman; Iskandar , Iskandar; Qadaruddin, Muhammad; Ramli, Ramli; Sulvinajayanti, Sulvinajayanti; Nasriah, St.
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

Abstract

Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.
Audience Decoding Position on the Use of Language and Humor in Gus Miftah's Lectures Hamsiyah, Sitti; Muhammad, Firdaus; Nasriah, St.
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026): In Press
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16385

Abstract

Purpose − The high average screen time and number of TikTok users in Indonesia indicate a change in the communication patterns of society. Da'wah practices in the contemporary era have also evolved. Da'wah is now delivered through digital access. The context of digital da'wah in the contemporary era requires not only visual beauty, but also the right strategy. This study departs from the strategy of using language and humor in da'wah, which is still a matter of debate, because not all circles accept the use of humor in da'wah in the same way. Gus Miftah is one of the preachers who receives mixed responses from his audience because of the language and humor he uses in his speech.This study aims to examine the audience's response to the use of language and humor in Gus Miftah's preaching, as well as the meanings that emerge from the audience's response to the language and humor in Gus Miftah's preaching. Method − This research is a descriptive qualitative study using an audience reception approach. The reception approach refers to the understanding that the dynamics of message reception cannot be understood solely through the process of message production and delivery, but also through how the audience receives, understands, interprets, and negotiates the meaning of the message. Findings − The results of the study show that based on the classification using Stuart Hall's reception model, the dominance of audience comments was in the opposition position, followed by the dominant hegemony position, and opposition.
Co-Authors Firdaus Muhammad, Firdaus Hamsiyah, Sitti Hasan, Abdul Rahman Iskandar , Iskandar Muhammad Qadaruddin Ramli Ramli Sulvinajayanti Sulvinajayanti, Sulvinajayanti