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MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR Sulvinajayanti, Sulvinajayanti; Cangara, Hafied; Bahfiarti, Tuti
KAREBA : Jurnal Ilmu Komunikasi Vol.4 No.1 Januari - Maret 2015
Publisher : KAREBA : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers’ choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce’s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer’s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo’, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.Abstrak Kain sutera Sengkang merupakan warisan budaya, memiliki berbagai macam jenis motif mulai dari motif tradisional, semi tradisional, dan modern yang mengandung makna yang sarat akan nilai filosofi budaya masyarakat Bugis. Penelitian ini bertujuan untuk mengetahui, menganalisis, dan menjelaskan makna pesan komunikasi motif kain sutera Sengkang, khususnya yang menjadi pilihan konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam dengan pengrajin dan konsumen kain sutera Sengkang. Data dianalisis dengan menggunakan analisis semiotika untuk mengkaji makna motif sutera Sengkang melalui model analisis makna Charles Sanders Pierce yaitu Triangle Meaning tentang tanda, objek, dan interpretan. Hasil penelitian menunjukkan bahwa motif kain sutera Sengkang mengandung makna filosofi dan simbol adat istiadat kebudayaan Bugis. Motif-motif yang menjadi pilihan konsumen adalah motif tradisional diantaranya adalah Balo Tettong, Mallobang, Balo Renni, Cobo, Bombang, dan Lagosi. Konsumen kain sutera Sengkang membeli kain sutera berdasarkan konsep motif dan warna tanpa mengetahui makna yang terkandung dalam motif kain sutera tersebut. 
Comparative Study of One Way and Two Way Communication Da'wah in the Religious Development of Mosque Youth Juwita, Juwita; Qadaruddin, Muhammad; Sulvinajayanti, Sulvinajayanti
Jurnal Kajian Manajemen Dakwah Vol 4 No 2 (2022): Jurnal Kajian Manajemen Dakwah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/jkmd.v4i2.5695

Abstract

This research uses a qualitative descriptive approach method. The techniques used in the form of data collection techniques are observation, interview, and documentation. Research results show that the problem of one way and two way communication for a Da'i will experience problems when delivering da'wah both one way and two way communication such as semantic barriers, psychological barriers, and socio-anthropological barriers. In the comparison of effectiveness between one way dakwah and two way dakwah both are good. It's just that the two-way preaching is more effective because it has been proven through the activity that teenagers have started to be confident when expressing their opinions when the discussion is going on
ANALISIS PEMANFAATAN FITUR SEVIMA EDLINK PADA PROSES AKADEMIK DI IAIN PAREPARE Wahyuddin, Wahyuddin; Saleh, Muhammad; Sulvinajayanti, Sulvinajayanti; Nurhakki, Nurhakki; Anastasia, Jesika
Judika: Jurnal Diseminasi Kajian Ilmu Komunikasi Vol 2, No 2 (2024): Judika: Jurnal Diseminasi Kajian Ilmu Komunikasi
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jdkik.v2i2.9694

Abstract

Sevima Edlink sebagai teknologi baru dianggap solusi penting dalam menjaga proses akademik. Melihat kebermanfaatan aplikasi tersebut khususnya pada fitur yang ada dalam mendukung proses perkuliahan. Untuk itu penelitian ini bertujuan mengetahui pemanfaatan fitur aplikasi sevima edlink untuk mendukung proses akademik di IAIN Parepare. Dalam penelitian ini peneliti menggunakan teori Adaptive Sctructuration Theory dan teori Computer Mediated Communication (CMC). Studi ini menggunakan metode kualitatif, dengan pendekatan studi kasus ddalam mengumpulkan data peneliti menggunakan teknik observasi, wawancara, dan dokumentasi. Adapun teknik analisis data yang digunakan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan pengguna fitur aplikasi sevima edlink (dosen dan mahasiswa) mudah dalam memanfatkan aplikasi pada proses akademik di IAIN Parepare. Pengguna aplikasi juga merasa lebih efesien dalam memanfaatkan fitur aplikasi sevima edlink. Kebanyakan pengguna juga setuju jika aplikasi ini terus dimanfaatkan dalam mendukung keberlangsungan proses akademik di kampus IAIN Praepare. Disisi lain, proses komunikasi yang terjalin dalam memanfaatkan fitur aplikasi ini kurang efektif, sehingga mesti ada konsep pengembangan ke arah yang baru untuk lebih ditingkatkan, sebagai alternatif pembelajaran jika ada kendala dalam  hal tertentu.
Making a Partnership-based Corporate Social Responsibility: PT UPC Sidrap Bayu Energi's strategy to Sustainable Community Empowerment Ramli, Ramli; Sulvinajayanti, Sulvinajayanti; Achiruddin Saleh, Adnan; Nur Tajuddin, Fatjri
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 7 No. 2 (2023): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2023.072-04

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The heightened corporate awareness regarding its social responsibility toward the community through empowerment activities is exemplified in the initiatives undertaken by PT UPC Sidrap Bayu Energi, which are executed effectively and sustainably. This research aims to explore the factors contributing to the success of corporate social responsibility in both charitable and empowerment activities within the company. To achieve this objective, a qualitative method with a phenomenological approach is employed. The study reveals that PT UPC Sidrap Bayu Energi's empowerment process entails collaboration with governmental and social community institutions, forming a network of policy makers through partnership relationships to identify community needs. The establishment of these partnership networks influences the development of activities that effectively address community challenges, aligning with government expectations for community social development. These partnership relationships with various stakeholders result in sustainable activities and serve as a conduit linking community needs, government expectations, and reinforcing the roles of social community institutions.
Implementasi Program Corporate Social Responsibility PT UPC Sidrap Bayu Energi dalam Meningkatkan Kesejahteraan Masyarakat Sulvinajayanti, Sulvinajayanti; Ramli; Abd. Halim, K; Bahfiarti, Tuti; Sultan, M. Iqbal
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 17 No 1 (2024): Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v17i1.8212

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PT UPC Sidrap Bayu Energi realises that, in the long term, its existence must not only produce electricity but also be able to provide benefits to the surrounding community. This study looks at how planning and implementing CSR programs has an impact on improving community welfare. This research uses a qualitative descriptive approach and focuses on CSR programs' planning and implementation processes. The research results show that the first stage in planning a CSR program is assessing the community's environmental, social, and economic needs. CSR plans by respecting local culture, cultural heritage, and community rights. The company committee, CSR employees, local government, Sidrap District CSR Forum, and community leaders were involved in the planning. Every December, a program planning mechanism is carried out with a meeting between local governments to find government work programs that can be combined with CSR programs. Implementing CSR programs and providing benefits to the company must obtain approval and support from the company's top management. This ensures that program implementation is fully supported by the company's resources, including financial resources, namely the budget allocated for program implementation, and human resources, namely the employees employed by the company.
Motif Dan Kepuasan Penonton Terhadap Program LAPOR PAK! di Desa Tanra Tuo, Kabupaten Pinrang Sidiq, Muhammad; Iskandar, Iskandar; Sulvinajayanti, Sulvinajayanti; Wahyuddin, Wahyuddin
Hikmah Vol 19, No 2 (2025): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v19i2.17055

Abstract

This study examines the motives and audience satisfaction with the Lapor Pak! program in Tanra Tuo Village, Pinrang Regency, focusing on the dimensions of information, personal identity, social integration, and entertainment. This phenomenon arose due to the high popularity of Lapor Pak! which combines comedy, satirical humor, and social issues, and its influence on rural communities that have not been affected by similar programs. The main objective of this study is to understand the factors that encourage viewers to watch Lapor Pak! and the level of satisfaction they feel related to these dimensions. The research method used was a quantitative approach with a survey design, where data was collected using a questionnaire measured on a 1-5 Likert scale. Validity and reliability tests were conducted to ensure that the instrument used could provide accurate and consistent results, with the validity test results showing all items were valid and reliability was very high (Cronbach's Alpha 0.9). The findings of the study show that entertainment motives dominate viewer motivation (average 4.275), followed by information motives (4.043), personal identity (3.687), and social integration (3.542). The level of audience satisfaction is also highest in the entertainment dimension (4.197), followed by information (3.965), personal identity (3.629), and social integration (3.588). The significance of this finding lies in Lapor Pak!‘s ability to fulfill viewers’ emotional and informational needs, although its function in identity formation and social integration is more supportive. The findings have merit in providing insights into how entertainment programs on television can serve as tools to reduce stress, provide social insights, and strengthen personal values among rural audiences, as well as contributing to the study of Uses and Gratification theory in the context of local communities
ANALISIS PEMANFAATAN FITUR SEVIMA EDLINK PADA PROSES AKADEMIK DI IAIN PAREPARE Wahyuddin, Wahyuddin; Saleh, Muhammad; Sulvinajayanti, Sulvinajayanti; Nurhakki, Nurhakki; Anastasia, Jesika
Jurnal Diseminasi Kajian Ilmu Komunikasi Vol 2, No 2 (2024): Jurnal Diseminasi Kajian Ilmu Komunikasi
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jdkik.v2i2.9694

Abstract

Sevima Edlink sebagai teknologi baru dianggap solusi penting dalam menjaga proses akademik. Melihat kebermanfaatan aplikasi tersebut khususnya pada fitur yang ada dalam mendukung proses perkuliahan. Untuk itu penelitian ini bertujuan mengetahui pemanfaatan fitur aplikasi sevima edlink untuk mendukung proses akademik di IAIN Parepare. Dalam penelitian ini peneliti menggunakan teori Adaptive Sctructuration Theory dan teori Computer Mediated Communication (CMC). Studi ini menggunakan metode kualitatif, dengan pendekatan studi kasus ddalam mengumpulkan data peneliti menggunakan teknik observasi, wawancara, dan dokumentasi. Adapun teknik analisis data yang digunakan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan pengguna fitur aplikasi sevima edlink (dosen dan mahasiswa) mudah dalam memanfatkan aplikasi pada proses akademik di IAIN Parepare. Pengguna aplikasi juga merasa lebih efesien dalam memanfaatkan fitur aplikasi sevima edlink. Kebanyakan pengguna juga setuju jika aplikasi ini terus dimanfaatkan dalam mendukung keberlangsungan proses akademik di kampus IAIN Praepare. Disisi lain, proses komunikasi yang terjalin dalam memanfaatkan fitur aplikasi ini kurang efektif, sehingga mesti ada konsep pengembangan ke arah yang baru untuk lebih ditingkatkan, sebagai alternatif pembelajaran jika ada kendala dalam  hal tertentu.
Utilization of Social Media by Young Initiators of Religious Harmony in Strengthening Religious Moderation: Pemanfaatan Media Sosial Inisiator Muda Kerukunan umat Beragama dalam Penguatan Moderrasi Beragama Sulvinajayanti, Sulvinajayanti; Islam, Nidaul; Arsil, Muh; Qurota Ayun, Silmi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i3.14918

Abstract

Religious moderation is key to the creation of tolerance and aggression at various levels. In Indonesia, building a community among diverse societies is a priority for the Ministry of Religion. South Sulawesi, with a majority of its population Muslims, has a dynamic of harmonious religious life without serious interreligious conflict. This devotional activity aims to increase the involvement of cross-religious youth as agents of change in strengthening religious moderation and gatherings through social media. The implementation of the activities is carried out with the community-based research (CBR) approach, which covers the four stages of policy-making, planning, data collection and analysis, and action on findings. These stages include training, focus group discussions, and the establishment of a cross-religious youth institution active in social media. The activities resulted in two major achievements, namely the creation of the Interreligious Youth Foundation in Kelurahan Amparita, known as the Three One Village, and the publication of crowd content in the form of photos, videos, and messages disseminated through social media and the website https://sipakatabe.id/. This dedication program successfully consolidated the concept of brotherhood as a foundation for interreligious gatherings in the Sidrap district. Young pioneers of the crowd gain knowledge in the creation of crowd content and actively engage in the dissemination of tolerant messages. This program is expected to be a model for other regions in building a congregation of religious people. The recommendation of the Ministry of Religious Affairs of Sidrap District is to continue building the young generation through the Village Development Programme. (PDSKUB).
Designing English Listening Materials through YouTube Video Editing: Training for English Teachers of Islamic Junior High Schools, Parepare, South Sulawesi Fakhruddin, Zulfah; Usman, Usman; Rahmawati, Rahmawati; Sulvinajayanti, Sulvinajayanti
IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) Vol 4, No 2 (2020): Indonesian Journal of English Language Teaching and Applied Linguistics
Publisher : Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/ijeltal.v4i2.475

Abstract

This study was conducted to help English teachers in designing English listening materials in form of audio and textbook through YouTube video editing. 18 English teachers of 10 Islamic junior high schools in Parepare were trained to write English listening materials in form of textbook and to edit video(download ,import, cut, merge, and export video) in form of audio.150 students were observed and tested to evaluate teachers’ products. Training materials consist of: (1) searching and download video through YouTube, (2) editing video that includes import, cut, merge, and export video, and (3) writing worksheet that contains phoneme discrimination dan listening comprehension exercise in form of multiple choice,true false,and completion. Training activities include: (1) explanation, (2) practice, (3) grouping, (4) assignment/design, and (5) evaluation and revision. After following training, teachers’ ability was categorized into good and fair in designing English listening materials. More than 50% teachers were categorized into good in editing video and 72% teachers were categorized into good in writing listening exercise. Students’ English listening learning outcome was categorized into good after learning by using teachers’ products and students have positive attitude in learning English listening skill.
Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Hasan, Abdul Rahman; Iskandar , Iskandar; Qadaruddin, Muhammad; Ramli, Ramli; Sulvinajayanti, Sulvinajayanti; Nasriah, St.
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

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Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.