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All Journal Indonesian Journal of Community Empowerment
Putri, Maudy Anesha
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Public Health

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PERANCANGAN FORMULASI DAN IMPLEMENTASI STRATEGI BISNIS PADA UMKM VIFLORISTT SUBANG Putri, Maudy Anesha; Sopiawadi, Mutqi; Nurdiansyah, Nopa; Wulandari, Sri Asti; Salshadila, Widia; Wulandari, Susi; Fauzi, Ade Guntara; Yunifa, Rossa
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 1 (2026): MAJU : Indonesian Journal of Community Empowerment, January 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i1.2251

Abstract

This study aims to formulate and implement appropriate business strategies for Vifloristt, an online florist MSME in Subang, to strengthen competitiveness in the digital market. A qualitative descriptive method was used through interviews, observation of digital activities, and document review. Internal and external conditions were analyzed using the SWOT framework supported by IFAS and EFAS matrices. The results show that Vifloristt has strengths in creative product design, responsive services, and brand recognition, while weaknesses include limited resources and simple financial recording systems. Externally, the growth of online shopping and social-media promotion creates strong opportunities, although intense competition and fluctuating raw-material prices remain threats. Strategic recommendations are formulated to optimize strengths, reduce weaknesses, and support sustainable business growth.
Co-Authors Fauzi, Ade Guntara Mutqi Sopiawadi Nurdiansyah, Nopa Salshadila, Widia Wulandari, Sri Asti Wulandari, Susi Yunifa, Rossa