PERANCANGAN FORMULASI DAN IMPLEMENTASI STRATEGI BISNIS PADA UMKM VIFLORISTT SUBANG

Maudy Anesha Putri (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Mutqi Sopiawadi (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Nopa Nurdiansyah (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Sri Asti Wulandari (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Widia Salshadila (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Susi Wulandari (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Ade Guntara Fauzi (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Rossa Yunifa (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)

Indonesian Journal of Community Empowerment
Vol. 3 No. 1 (2026): MAJU : Indonesian Journal of Community Empowerment, January 2026

This study aims to formulate and implement appropriate business strategies for Vifloristt, an online florist MSME in Subang, to strengthen competitiveness in the digital market. A qualitative descriptive method was used through interviews, observation of digital activities, and document review. Internal and external conditions were analyzed using the SWOT framework supported by IFAS and EFAS matrices. The results show that Vifloristt has strengths in creative product design, responsive services, and brand recognition, while weaknesses include limited resources and simple financial recording systems. Externally, the growth of online shopping and social-media promotion creates strong opportunities, although intense competition and fluctuating raw-material prices remain threats. Strategic recommendations are formulated to optimize strengths, reduce weaknesses, and support sustainable business growth.