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All Journal Arus Jurnal Sosial dan Humaniora Semar : Jurnal Sosial dan Pengabdian Masyarakat
Setiani, Dita Eka
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SINERGI PROMOSI VISUAL DAN DIGITAL: BANNER, STIKER KEMASAN, DAN GOOGLE MAPS BAGI UMKM KERIPIK SINGKONG Anisa Aprilia Dewi; Rupawan, Ratu Sukma; Setiani, Dita Eka; Pratama Subiantono, Rakha Agust
SEMAR : Jurnal Sosial dan Pengabdian Masyarakat Vol. 3 No. 4 (2025): Semar : Jurnal Sosial dan Pengabdian Masyarakat
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/semar.v3i4.2081

Abstract

The Community Service Program (PKM) through the Student Community Service (KKN) of Universitas Muhammadiyah Lampung (UML) was carried out to strengthen the promotion and branding capacity of the cassava chips micro-enterprise “Manggleng Bu RT” in Wates Village, Pringsewu, Lampung. The activities were designed using a Participatory Action Research (PAR) approach, which emphasizes the direct involvement of business actors in each stage. The intervention focused on three simple yet effective strategies: (1) creating a banner as a visual promotional medium in the surrounding environment, (2) optimizing packaging with branded stickers to strengthen product identity, and (3) registering the business location on Google Maps to expand consumer reach and enhance digital visibility. The activities were implemented in five stages: initial coordination, needs assessment, design co-creation, production and procurement, as well as handover and training on managing the digital profile. The results demonstrated an improvement in the promotional readiness of the MSME through the availability of banners and stickers, along with the establishment of a digital identity that makes it easier for consumers to find the business location. Conceptually, this synergy of visual and digital promotion is relevant to recent literature emphasizing the importance of simple branding, minimum digital presence, and local promotion strategies for the sustainability of MSMEs. This program recommends replicating the minimum promotion for other food-based MSMEs in rural–urban areas as an initial step towards sustainable digital transformation.
Peran Generasi Berencana (GenRe) dalam Mengatasi Kenakalan Remaja di Kota Bandar Lampung Tahun 2024 Setiani, Dita Eka; Tanjung, Martharia Putri; Sari, Tia Marlinda
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2260

Abstract

Penelitian ini dilatarbelakangi oleh masih tingginya angka kenakalan remaja di Kota Bandar Lampung, seperti tawuran, seks bebas, dan pernikahan usia anak, yang menunjukkan rendahnya kesadaran terhadap perilaku berisiko. Berdasarkan data DPPKB (2024), hanya 43% remaja memiliki kesadaran tinggi terhadap bahaya kenakalan, sedangkan 57% masih rendah. Tujuan penelitian ini adalah untuk mengetahui peran Program Generasi Berencana (GenRe) dalam mengatasi kenakalan remaja di Kota Bandar Lampung. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskritif melalui wawancara, observasi, dan dokumentasi terhadap pihak DPPKB, Duta GenRe, pengelola PIK-R, seta remaja non GenRe. Hasil penelitian menunjukkan bahwa rendahnya kesadaran remaja disebabkan oleh kurangnya pemahaman dan kemampuan dalam mengendalikan diri terhadap perilaku berisiko, Selain itu, pelaksanaan Program GenRe melalui Pusat Informasi dan Konseling Remaja (PIK-R) masih terbatas di sekolah karena keterbatasan sumber daya dan dukungan lembaga luar pendidikan. Oleh sebab itu, diperlukan perluasan jangkauan program dan penguatan media digital agar edukasi kesehatan reproduksi dan pencegahan kenakalan remaja dapat menjangkau seluruh kalangan remaja di Kota Bandar Lampung.
Co-Authors Anisa Aprilia Dewi Pratama Subiantono, Rakha Agust Rupawan, Ratu Sukma Sari, Tia Marlinda Tanjung, Martharia Putri