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All Journal Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Wildan Guretno Prasetiyo
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Efisiensi Biaya Pengiriman dan Kualitas Freight Forwarder yang Mempengaruhi Kinerja Pengiriman Ekspor (Studi Kasus di PT. Sinar Sawit Sentosa) Yoyo Sudaryo; Diki Wahyu Nugraha; Andre Suyaningprang; Gurawan Dayona Ismail; Wildan Guretno Prasetiyo
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 1 (2026): JIMI - JANUARI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i1.454

Abstract

This study aims to analyze the influence of shipping cost efficiency and freight forwarder quality on export delivery performance at PT Sinar Sawit Sentosa, a palm oil exporting company facing challenges related to rising logistics costs and increasing demands for delivery timeliness. The research problem focuses on the extent to which shipping cost efficiency and the quality of freight forwarder services can improve export delivery performance in a measurable and sustainable manner. A quantitative approach was applied by collecting survey data from the company’s logistics managers and export managers to capture perceptions and experiences related to the research variables. Data analysis was conducted using structural equation modeling to examine the causal relationships among shipping cost efficiency, freight forwarder quality, and export delivery performance. The results indicate that shipping cost efficiency has a positive and significant effect on export delivery performance through reduced operational costs, improved logistics coordination, and smoother export processes. Freight forwarder quality is also proven to have a positive and significant effect through enhanced service reliability, documentation accuracy, and delivery timeliness. The conclusion confirms that the combination of cost efficiency and logistics service quality constitutes a strategic factor determining the success of corporate export delivery. The novelty of this study lies in integrating the measurement of cost efficiency and freight forwarder quality using a SEM approach applied to the Indonesian palm oil export industry, a context that has received limited empirical attention. This contribution provides empirical evidence for the development of export logistics management and strategic decision-making, enriches the academic logistics literature, and offers practical implications for improving national export competitiveness, formulating corporate policies, and managing long-term logistics partnerships based on measurable performance and efficiency orientation. The findings are expected to serve as a reference for future research and professional practice in agribusiness sectors oriented toward global markets with high logistics risks and intense competition that demand continuous, data-driven managerial innovation grounded in reliable and context-specific empirical evidence for the future of national industries.
Pengaruh Kualitas Produk terhadap Brand Switching melalui Ketidakpuasan Konsumen (Body Lotion Scarlett Whitening ke Merek Lain) Zahra Tiara Syifa; Ida Farida Oesman; Siti Sarah; Wildan Guretno Prasetiyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5272

Abstract

Analisis PLS-SEM dipakai pada pendekatan kuantitatif deskriptif serta verifikatif guna mengkaji pengaruh Kualitas Produk kepada Brand Switching serta peran Ketidakpuasan Konsumen dalam ikatan tersebut. Analisis data mencakup outer model, inner model ataupun uji hipotesis dari bootstrapping melalui sampel 125 responden yang dipilih memakai non probability sampling melalui purposive sampling serta data primer dihimpun lewat kuesioner Google Form dan data sekunder berasal dari tinjauan literatur. Pengaruh negatif signifikan Kualitas Produk (X) kepada Brand Switching (Y) ditegaskan melalui T hitung 3,689 > T tabel 1,96 serta P values 0,000 < 0,05 sementara Ketidakpuasan Konsumen menunjukkan T hitung 3,021 dengan P values 0,003. Pengaruh tidak langsung Kualitas Produk (X) kepada Brand Switching (Y) dari Ketidakpuasan Konsumen (Z) ditegaskan melalui koefisien −0,123 serta t-statistik 2,345 > 1,96 dan P values 0,019 < 0,05 sementara Ketidakpuasan Konsumen (Z) menghasilkan pengaruh positif signifikan kepada Brand Switching (Y) melalui T hitung 5,292 > 1,96 serta P values 0,000. Ini memperlihatkan bahwasannya Ketidakpuasan Konsumen (Z) bertindak sebagai variabel mediasi antara Kualitas Produk (X) dan Brand Switching (Y).
Pengaruh Online Customer Review terhadap Keputusan Pembelian Online melalui E-Trust pada Produk Viva Cosmetics (Gen Z Kota Bandung): Penelitian Nida Azizah; Ida Farida Oesman; Ahmad Taufiq Maulana Ramdan; Wildan Guretno Prasetiyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5275

Abstract

This research was conducted to help analye the influence of Online Customer Reviews on Online Purchase Decisions, with E-Trust serving as a mediating variable for Viva Cosmetics products among Gen Z in Bandung City. The research applied such a quantitative method with descriptive and also verificative approach. The data were analyzed using PLS-SEM with the support of SmartPLS software. The technique sampling applied was non-probability sampling by purposive sampling, taking 155 respondents. Primary data were taken by distributing Google Forms questionnaires, while secondary data were gained by literature study. The data analysis stages applied outer model evaluation, inner model, and also test of hypothesis by applying the method of bootstrapping. The analysis reveals that Online Customer Reviews (X) play a significant positive role in shaping Online Purchase Decision (Y) with a T-statistic of 6.371 > 1.96 and also P-value of 0.000 < 0.05. The Online Customer Review variable also has a positive and also significant effect on E-Trust (Z) (t = 10.200; p = 0.000). Furthermore, E-Trust has a positive and also significant effect on Online Purchase Decision with a T-statistic of 4.638 > 1.96 and also P-value of 0.000. The indirect effect test results show that Online Customer Review (X) has an indirect effect on Online Purchase Decision (Y) through E-Trust (Z) with a coefficient value of 0.279, a t-statistic value of 4.175 > 1.96, and also p-value of 0.000 < 0.05. These findings indicate that E-Trust acts as a mediating variable that strengthens the relationship between Online Customer Reviews and also Online Purchase Decisions.
Co-Authors Ahmad Taufiq Maulana Ramdan Andre Suyaningprang Diki Wahyu Nugraha Gurawan Dayona Ismail Ida Farida Oesman Nida Azizah Siti Sarah Yoyo Sudaryo Zahra Tiara Syifa