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Ardli, Arsalan Wilyan
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of GrabFood on Micro Culinary Business Income Through Ardli, Arsalan Wilyan; Bakhri, Syaeful; Layaman, Layaman
Social and Economic Bulletin Vol. 2 No. 2 (2025): SEBI Journal May 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/sebi.v2i2.204

Abstract

This study aims to analyze the effect of GrabFood service usage on the income of culinary micro businesses in Cirebon City, with store ratings as an intervening variable. The method used is quantitative with a survey approach. Data collection was carried out by distributing questionnaires to 91 culinary micro business actors who use GrabFood. Data analysis was carried out using path analysis. The results showed that GrabFood usage has a positive and significant effect on store ratings, as well as business revenue. Store ratings were also shown to have a significant effect on business revenue, and partially mediate the relationship between GrabFood usage and micro business revenue. These findings indicate that optimizing services and utilizing digital platforms can improve the reputation and income of culinary micro businesses.
Co-Authors Bakhri, Syaeful Layaman Layaman, Layaman