The Influence of GrabFood on Micro Culinary Business Income Through

syaeful bakhri, syaeful

Social & Economic Bulletin
Vol. 2 No. 2 (2025): SEBI Journal May 2025

Abstract−This study aims to analyze the effect of GrabFood service usage on the income of culinary micro businesses in CirebonCity, with store ratings as an intervening variable. The method used is quantitative with a survey approach. Data collection wascarried out by distributing questionnaires to 91 culinary micro business actors who use GrabFood. Data analysis was carried outusing path analysis. The results showed that GrabFood usage has a positive and significant effect on store ratings, as well asbusiness revenue. Store ratings were also shown to have a significant effect on business revenue, and partially mediate therelationship between GrabFood usage and micro business revenue. These findings indicate that optimizing services and utilizingdigital platforms can improve the reputation and income of culinary micro businesses.