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All Journal Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Sewagati Indo-Fintech Intellectuals: Journal of Economics and Business
Mutiarasari, N. Azizia Gia
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pemberdayaan Petambak Melalui Implementasi Pemasaran Digital dan Packaging di Desa Banteng Putih Lamongan Mutiarasari, N. Azizia Gia; Kiswardani, Wahyu Eka; Rochmah, Wachda Yuniar; Saputra, Ananda Bintang; Destiwardhani, Anggun; Insani, Juzsi Yulia
Sewagati Vol 9 No 6 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i6.7108

Abstract

Desa Benteng Putih di Kabupaten Lamongan memiliki potensi besar di sektor perikanan dan pertanian, namun potensi tersebut belum dimanfaatkan secara optimal karena rendahnya literasi digital dan buruknya kualitas kemasan produk. Program pengabdian kepada masyarakat ini dilakukan untuk mengatasi permasalahan tersebut melalui dua pendekatan utama: pengembangan website desa sebagai platform promosi digital, dan pelatihan pengemasan produk yang tepat guna meningkatkan daya jual. Metode yang diterapkan bersifat partisipatif, dengan melibatkanwarga setempat dalam kegiatan observasi, asesmen kebutuhan, pelaksanaan, dan evaluasi. Hasil dari kegiatan ini meliputi peluncuran website desa (https://bantengputihlamongan.com/) dan peningkatan keterampilan masyarakat dalam mengemas produk perikanan dan pertanian. Hasil ini menunjukkan bahwa integrasi teknologi informasi dengan peningkatan kualitas produk dapat menjadi strategi yang efektif untuk mendukung kemandirian ekonomi berkelanjutan bagi masyarakat desa.
From Brand Credibility to Skincare Purchase Intention: The Mediating Role of Fear of Missing Out in E-Commerce Mutiarasari, N. Azizia Gia; Aditasari , Krisnayanti; Kiswardani, Wahyu Eka
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8662

Abstract

This study aims to analyze how brand credibility influences skincare purchase intention among Gen Z consumers using e-commerce platforms and examine the mediating role of fear of missing out (FoMO). Four hypotheses are proposed: brand credibility positively influences FoMO and purchase intention, FoMO positively influences purchase intention, and FoMO mediates the relationship between brand credibility and purchase intention. This study used a quantitative cross-sectional design with an online survey of 285 Gen Z consumers in Indonesia who had searched for or purchased local skincare products through e-commerce platforms. Respondents were selected using non-probability purposive sampling and snowball sampling techniques. Brand credibility, FoMO, and skincare purchase intention were measured using an adapted multi-item Likert scale, and the data were analyzed using PLS-SEM, including evaluation of the measurement model and structural model. The results indicate that brand credibility increases FoMO and directly strengthens purchase intention. At the same time, FoMO is the strongest predictor of skincare purchase intention and partially mediates the effect of brand credibility on purchase intention. These findings indicate that brand credibility in the context of social commerce not only serves as a rational signal that reduces risk but also as a FoMO trigger that accelerates purchase intention
ANALISIS STRATEGI PROPOSISI NILAI PADA PRODUK LOKAL: STUDI KASUS PRODUK SEPATU WANITA BERBASIS PENGRAJIN LOKAL DAERAH Krisna, Krisnayanti Aditasari; Mutiarasari, N. Azizia Gia; Musa, Hussein Gibreel
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4924

Abstract

Local brands face significant challenges in building a strong value proposition amid intense competition with mass-produced products and well-established brands. Many local brands have not yet been able to clearly articulate a unique and relevant brand value for consumers. Currently, the development of locally based fashion industries is accelerating, particularly in women’s footwear products. The widespread promotion of the Local Pride trend across various media has also contributed to increasing public awareness of local brands. This study aims to analyze how a local women’s footwear brand builds its value proposition through artisan-based branding strategies. The research adopts a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving the business founder and operational activities. The findings reveal that the value proposition is constructed through a combination of product functionality, emotional branding approaches, and the empowerment of local artisans. The integration of these elements creates meaningful brand differentiation and enhances consumer trust in product selection. This study provides practical contributions to the development of branding strategies for local fashion brands and enriches the literature on value-based marketing within the creative industry.
Scrolling Toward Simplicity: Social Media Use, Fear of Missing Out, and Minimalist Consumption Among Generation Z In Indonesia Mutiarasari, N. Azizia Gia; kiswardhani, Wahyu Eka; Aditasari, Krisnayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7232

Abstract

This study examines how social media use and fear of missing out (FoMO) relate to minimalist consumption tendencies among young people in Indonesia. The study examines whether intense social media use merely stimulates overconsumption or can also support a more focused and sustainable minimalist lifestyle. A cross-sectional quantitative survey was conducted with 275 young Indonesian users who actively use Instagram and TikTok. Data were collected through an online questionnaire and analyzed using partial least squares structural equation modeling (PLS-SEM) to test for direct and indirect effects. Results indicate that social media use has a positive and significant effect on FoMO and a positive and significant effect on minimalist consumption. Conversely, FoMO does not significantly predict minimalist consumption; therefore, FoMO does not mediate the relationship between social media use and minimalist consumption. These findings suggest that social media can serve as a supportive space for minimalist practices when users are exposed to content and communities that promote simple and sustainable living. Practically, despite the insignificant role of FoMO, this study informs sustainable marketing and consumption initiatives by suggesting that brands and their supporters integrate buy less but better messaging into Instagram/TikTok campaigns, encourage mindful reordering and purchasing routines, and build community based engagement rather than relying on promotional cues driven by urgency or FoMO. Overall, this study highlights the ambivalent role of social media in youth consumption behavior and suggests opportunities to promote minimalist lifestyles in developing countries.
Co-Authors Aditasari , Krisnayanti Destiwardhani, Anggun Insani, Juzsi Yulia kiswardhani, Wahyu Eka Krisna, Krisnayanti Aditasari Krisnayanti Aditasari Musa, Hussein Gibreel Saputra, Ananda Bintang Wachda Yuniar Rochmah Wahyu Eka Kiswardani