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All Journal Al-Kharaj: Journal of Islamic Economic and Business Abdi Masyarakat Prosiding Konferensi Nasional PKM-CSR Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Community Service Seminar and Community Engagement (COSECANT) Sewagati
Wahyu Eka Kiswardani
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PENDAMPINGAN EDUKASI DAN PELATIHAN E-MARKETING PETANI MAWAR DI DESA NGLIMAN NGANJUK JAWA TIMUR Runik Machfiroh; Novita Nur Piamalia; Wahyu Eka Kiswardani
Prosiding COSECANT : Community Service and Engagement Seminar Vol 2, No 1 (2022)
Publisher : Universitas telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.384 KB) | DOI: 10.25124/cosecant.v2i1.18420

Abstract

REVITALIZING HERITAGE THROUGH DESIGN THINKING: STRATEGIC VALUE INITIATIVES FOR BATIK MAHKOTA LAWEYAN Kiswardani, Wahyu Eka; Ghina, Astri
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i4.1408

Abstract

Batik, one of Indonesia’s most important cultural heritages, requires maximum conservation. Meanwhile, Batik Mahkota Laweyan in Solo (Surakarta), Central Java, is the nation’s oldest handcrafted batik producer that specializes not only in hand-made products but also in activities related to education and tourism. This initiative is intended to increase the company’s market visibility. Despite these initiatives, the organization has struggled to fully realize its potential due to its numerous challenges. This research provides insights into the challenges faced by MSMEs, particularly the batik business. It suggests actionable solutions based on a design thinking framework and qualitative methods. The study conducted at Batik Mahkota Laweyan identified and prioritized the challenges, including weak branding in tourism and service knowledge. A brainstorming session generated 36 practical ideas for improvement. The research also highlights the branding opportunities in travel and education services, emphasizing timely implementation within budget constraints. It offers guidance on enhancing branding at Batik Mahkota Laweyan, and the interview questions could serve as a template for future research in similar businesses.
OPTIMALISASI HASIL PANEN TANAMAN MAWAR BERBASIS IoT DAN SENSOR PADA BUDIDAYA MAWAR DESA NGLIMAN KISWARDANI, WAHYU EKA; Suyanto, AMA; Hapsari, Dini Wahjoe
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2066

Abstract

Pengabdian masyarakat ini berfokus pada Desa Ngliman terletak di Kabupaten Nganjuk, Jawa Timur. Pemilihan desa ini di dasarkan pada potensi penghasil mawar tersebesar di Karisidenan Kediri, namun belum bisa dikembangkan dikarenakan minimnya pengetahuan petani tetang budidaya mawar yang dipadukan dengan teknologi, sehingga tim pengabdian melakukan inovasi dengan menggabungkan beberapa kajian penelitian dengan memanfaatkan teknologi di dalamnya. Tujuannya adalah untuk memaksimalkan hasil panen tanaman mawar dengan menggunakan budidaya mawar hasil dari inovasi tim pengabdian masyarakat. Dalam kegiatan pengabdian masyarakat ini tim menggunakan tujuh tahapan metode dalam penerapannya, yaitu survei lokasi pengabdian, brainstorming ide, penerapan hasil brainstorming ide, monitoring hasil penerapan lapangan, analisa hasil monitoring, sosialisasi hasil analisa kepada petani, memilih pionerr. Hasilnya telah ditemukenali permasalahan mengenai mengapa tingkat produktivitas tanaman mawar di Desa Ngliman semakin menurun dan penggunaan tekonologi dalam penerapan hasil kajian menjadikan katalisator pada proses budidaya tanaman mawar.
OPTIMALISASI HASIL PANEN TANAMAN MAWAR BERBASIS IoT DAN SENSOR PADA BUDIDAYA MAWAR DESA NGLIMAN KISWARDANI, WAHYU EKA; Suyanto, AMA; Hapsari, Dini Wahjoe
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2151

Abstract

Desa Ngliman terletak di Kabupaten Nganjuk, Jawa Timur. Desa ini memiliki potensi penghasil mawar terbesar di Karisidenan Kediri, namum budidaya ini belum maksimal karena minimnya pengetahuan para petani di desa ini. Mayoritas para petani belum memiliki pengetahuan di bidang teknologi untuk mengembangkan budidaya panen mawar. Permasalahan yang ada adalah menurunnya tingkat produktivitas tanaman mawar dan belum adanya penggunaan teknologi sebagai katalisator. Pelaksanaan kegiatan pengabdian masyarakat ini melakukan inovasi dengan menggabungkan beberapa penelitian yang pernah dilakukan terkait budidaya mawar dengan memanfaatkan teknologi yaitu IoT dan Sensor. Hasil penggabungan ini diharapkan dapat memaksimalkan hasil panen tanaman mawar dengan menggunakan inovasi yang dilakukan oleh tim pengabdian masyarakat. Metode yang digunakan saat pelaksanaan pengabdian masyarakat ada 7 (tujuh) tahap yaitu survei lokasi pengabdian, brainstorming ide, penerapan brainstorming ide, monitoring hasil penerapan lapangan, analisis hasil monitoring, sosialisasi hasil analisa kepada petani, memilih pionerr. Hasil program pengabdian masyarakat, budidaya tanaman mawar dengan menggunakan controlling secara keseluruhan menggunakan teknologi dapat meningkatkan produktivitas tanaman mawar. Selain itu, kualitas hasil panen juga lebih baik. Kualitas mawar dilihat dari visualisasi diameter kelopak bunga, warna kelopak bunga dan jumlah kelopak bunga dalam satu tangkai.
Initial Stage Mentoring of Multi-Party Cooperative Pioneering for Women and MSMEs in Bantengputih Village, Karanggeneng District, Lamongan Regency sumantri, bambang agus; Kiswardani, Wahyu Eka; Putri, Sekar Widyasari
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8955

Abstract

The target of this community service is women's groups and MSMEs in the Bantengputih Village area, Karanggeneng District, Lamongan Regency. The methods and stages of community service are focused on the formation and empowerment of groups for pioneering multi-party cooperatives. The community service stage is the preliminary stage. The results of the preliminary stage of this service related to the potential for empowering the target community are two, namely: the first potential, women's groups, the state of the workforce in 2024 in Bantengputih Village, women are 839 people. The second potential, MSMEs: based on data from the "Mekar Sari" MSME Group, there are 75 members, consisting of two groups, namely: the producer group or product manufacturing (food/drinks). And the second is the marketing group or those who sell products (food/drinks). 
Pemberdayaan Petambak Melalui Implementasi Pemasaran Digital dan Packaging di Desa Banteng Putih Lamongan Mutiarasari, N. Azizia Gia; Kiswardani, Wahyu Eka; Rochmah, Wachda Yuniar; Saputra, Ananda Bintang; Destiwardhani, Anggun; Insani, Juzsi Yulia
Sewagati Vol 9 No 6 (2025)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v9i6.7108

Abstract

Desa Benteng Putih di Kabupaten Lamongan memiliki potensi besar di sektor perikanan dan pertanian, namun potensi tersebut belum dimanfaatkan secara optimal karena rendahnya literasi digital dan buruknya kualitas kemasan produk. Program pengabdian kepada masyarakat ini dilakukan untuk mengatasi permasalahan tersebut melalui dua pendekatan utama: pengembangan website desa sebagai platform promosi digital, dan pelatihan pengemasan produk yang tepat guna meningkatkan daya jual. Metode yang diterapkan bersifat partisipatif, dengan melibatkanwarga setempat dalam kegiatan observasi, asesmen kebutuhan, pelaksanaan, dan evaluasi. Hasil dari kegiatan ini meliputi peluncuran website desa (https://bantengputihlamongan.com/) dan peningkatan keterampilan masyarakat dalam mengemas produk perikanan dan pertanian. Hasil ini menunjukkan bahwa integrasi teknologi informasi dengan peningkatan kualitas produk dapat menjadi strategi yang efektif untuk mendukung kemandirian ekonomi berkelanjutan bagi masyarakat desa.
From Brand Credibility to Skincare Purchase Intention: The Mediating Role of Fear of Missing Out in E-Commerce Mutiarasari, N. Azizia Gia; Aditasari , Krisnayanti; Kiswardani, Wahyu Eka
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8662

Abstract

This study aims to analyze how brand credibility influences skincare purchase intention among Gen Z consumers using e-commerce platforms and examine the mediating role of fear of missing out (FoMO). Four hypotheses are proposed: brand credibility positively influences FoMO and purchase intention, FoMO positively influences purchase intention, and FoMO mediates the relationship between brand credibility and purchase intention. This study used a quantitative cross-sectional design with an online survey of 285 Gen Z consumers in Indonesia who had searched for or purchased local skincare products through e-commerce platforms. Respondents were selected using non-probability purposive sampling and snowball sampling techniques. Brand credibility, FoMO, and skincare purchase intention were measured using an adapted multi-item Likert scale, and the data were analyzed using PLS-SEM, including evaluation of the measurement model and structural model. The results indicate that brand credibility increases FoMO and directly strengthens purchase intention. At the same time, FoMO is the strongest predictor of skincare purchase intention and partially mediates the effect of brand credibility on purchase intention. These findings indicate that brand credibility in the context of social commerce not only serves as a rational signal that reduces risk but also as a FoMO trigger that accelerates purchase intention
Co-Authors Aditasari , Krisnayanti Astri Ghina Bambang Agus Sumantri, Bambang Agus Destiwardhani, Anggun Dini Wahjoe Hapsari Insani, Juzsi Yulia Mutiarasari, N. Azizia Gia Novita Nur Piamalia Runik Machfiroh Saputra, Ananda Bintang Sekar Widyasari Putri Suyanto, AMA Wachda Yuniar Rochmah