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Promoting tourism destinations through Sudanese tourists interacting experiences in Bandung Musa, Hussein Gibreel; Mulyana, Deddy; Bajari, Atwar; Navarro, Charles Julian Santos
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

the research focus about tourism because itâ€™s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.

The Motives of Sudanese Tourists to Choose Bandung as A Tourism Destination Musa, Hussein Gibreel; Qamari, Ika Nurul
Jurnal Manajemen Bisnis Vol. 11 No. 1: March 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11189

The motivation factor is one of the most important elements for choosing tourism destination, this study aims to find out the motives of Sudanese tourists for choosing Bandung as tourism destination, this research uses a Qualitative approach to describe this topic as phenomenological study, the study showed that the factor of culture, religion, behavior, nature, the experiences of former tourists, shopping, price, have a very big role in motive Sudanese tourists to choose Bandung as a tourist destination. This study shows that the factors of excellence tourist destinations in Bandung have important indicators including the type and nature of tourist attractions; service quality, physical and social environment, cost, accessibility, and behavior of local residents to tourists. Tourist destinations in Bandung in the view of some Sudanese tourists have high accessibility, leading tourist attractions in tourist destinations easily accessible because of good road conditions. In the regulation of traffic and transportation is very chaotic because the traffic rate of vehicles is so crowded. Decent accommodation and a complete and clear guide/instruction. The lowest score is the attribute of the accessibility of tourist destinations in Bandung.

Promoting tourism destinations through Sudanese tourists interacting experiences in Bandung Musa, Hussein Gibreel; Mulyana, Deddy; Bajari, Atwar; Navarro, Charles Julian Santos
Jurnal Studi Komunikasi Vol. 4 No. 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.2150

the research focus about tourism because itâ€™s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.

Effects of Experience Quality and Perceived Value on Tourist Satisfaction And Behavioral Intention In Prambanan Temple Fatikha Rizdiana Dewi; Indah Fatmawati; Hussein Gibreel Musa
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.17168

This purpose of this study is to analyze the effect of experience quality, perceived value and satisfaction on behavioral intentions in Yogyakarta tourism. Settings used in this study is prambanan temple which is located on the border of Yogyakarta and Central Java. Prambanan temple managed by PT. Taman Wisata Candi Borobudur, Prambanan and Ratu Boko (Persero). This research is a kind of quantitative research conducted by the survey. Data collection techniques used in this study by questionnaire. Sample of this study was prambanan temple tourist and fulfill the criteria by the researchers. The number of respondents used in this study were 179 respondents. Sampling technique used is non probability sampling with purposive sampling method. The data analysis in this study were descriptive statistics and SEM (structural Equation modeling). The results of this study showed overall the hypotheses proposed in this study has a significant and positive influence. For indirect effects, perceived value in this study does not mediate the relationship between experience quality and satisfaction.

The Effect of Perceived Usefulness and Perceived Easy to Use on Student Satisfaction The Mediating Role of Attitude to Use Online Learning Nuryakin Nuryakin; Nandrianina Louis Pierre Rakotoarizaka; Hussein Gibreel Musa
APMBA (Asia Pacific Management and Business Application) Vol 11, No 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.5

The aims of this study is to analyze an empirical research model on the effect of perceived usefulness and perceived ease to use on student satisfaction with the mediating role of attitude to use online learning. The sample of this study were students from the Faculty of Economics and Business, Yogyakarta Muhammadiyah University. An empirical model and hypothesis testing was analyze using the Structural Equation Modeling (SEM) of the AMOS 23 program. The design of this study uses a quantitative approach. A sample of 203 students were tested in this study. The sampling technique used purposive sampling. The results of hypothesis testing show that there is a positive and significant effect between perceived usefulness and satisfaction and attitude. Perceived easy to use has a significant positive effect on attitude to use online learning but not significant on student satisfaction. Attitude to use online learning has a significant positive effect on student satisfaction.

Indonesia PENINGKATAN DAYA SAING PRODUK LOKAL BERBASIS E-HKI DALAM PERSPEKTIF HUKUM EKONOMI Triyono Adi Saputro; Muhammad Saiful Islam; Shabrina Rifdah Larasati; Yokhebed Arumdika Probosambodo; Hussein Gibreel Musa
Wacana Hukum Vol 29 No 2 (2023): Various Issue on Indonesian Legal Studies: Responsive Law Reform Challenge
Publisher : Faculty of Law, Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/wh.v29i2.9577

The urgency of the protection of domestic products in supporting economic value and increasing market competitiveness plays a large role through the registration of intellectual property rights (E-IPR). The existence of intellectual property in providing legal security for domestic products was essential for its certainty and safety. This should be done asa precaution in anticipation of unhealthy business rivalries and a minimizing of counterfeit products in the market. The methods used in supporting this study through normative research using a constitutional and case approach. Additionally, it sustained the legal source from primary and secondary data and was analyzed using descriptive analysis methods. The purpose of research is to determine the extent to which intellectual property rights protection has played in supporting the success of domestic products in the market. In view of the high presence of domestic products, the intellectual property rights registration is required by governments and stakeholders through the creation of domestic products to ensure early legal awareness of the resulting creativity needed to protect them by intellectual property. The implementation of intellectual property e-rights (E-IPR) is part of the economic laws of development because it includes efforts to enhance and develop domestic products and thus protect the state, improve the competiting power of the product, and create social welfare.

Social Media as a Political Platform in Africa: A Bibliometric Analysis Hussein Gibreel Musa; Ana kumalasari; Alnour Abobaker Mohamed Musa
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.20062

This study employs bibliometric analysis to scrutinize the pivotal journals, institutions, and countries at the nexus of social media and political discourse in Africa. Utilizing VOSviewer, a dataset of 123 publications from 2013 to 2023 was culled from Scopus Database. The analysis encompasses diverse methodologies, each tailored to the specific nature of bibliometric investigation. "Information, Communication and Society" emerged as the foremost journal in this domain, while South Africa spearheaded contributions, followed by the United States and the United Kingdom. The National Research Foundation played a prominent role as an influential institution. Notably, four distinct thematic clusters emerged, illuminating significant research areas such as the role of political platforms on human rights, the influence of social media on community engagement, the impact of media platforms on African conflicts, and social media's contribution to freedom through discourse. This study represents a pioneering bibliometric endeavor in comprehensively gauging the landscape of social media and politics in Africa, offering valuable insights for scholars and policymakers navigating this dynamic terrain.

Enhancing local revenue with land and construction tax incentives: fair and balanced tax approaches Kusumastuti, Dora; Musa , Hussein Gibreel
Journal of Law, Environmental and Justice Vol. 1 No. 3 (2023): Journal of Law, Environmental and Justice
Publisher : CV. Ius et Ambientis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62264/jlej.v1i3.11

PBB-P2 tax (Land and Building Tax-Rural and Urban) and other valid sources provide local revenue. In article 10 of Regulation of the Minister of Finance of the Republic of Indonesia Number 208/PMK.07/2018 for the Assessment of Rural and Urban Land and Building Taxes, "The Regional Head determines the amount of NJOP (Tax Object Selling Value) of Land and Building every 3 (three) years, except for certain tax objects that can be determined annually in accordance with the development of the region." One technique to optimize PBB revenue is to update NJOP data. One way to enhance municipal revenue legally is with a tax stimulus. Empirical legal research uses induction reasoning to analyze primary and secondary data. The goal is to determine a lawful and compliant local tax optimisation policy. NJOP is significantly higher now. NJOP increases by 1–8 times. Through a mayoral regulation on PBB-P2 stimulus in 2023–2025, the Local Government hopes to reduce social turmoil by gradually increasing the value of the Land and Building Tax assessment.

Trends and Innovations in Tourism Marketing Within Government Policy Musa, Hussein Gibreel; Garad, Askar; Mussa, Mahmoud
JIAN (Jurnal Ilmiah Administrasi Negara) Vol. 8 No. 1 (2024): February 2024
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jian.v8i2.886

This bibliometric study explores the trends, innovations, and the impact of government policies on tourism marketing from 2000 to 2023. The analysis identifies significant shifts, such as the transition to digital marketing, the rise of experiential and sustainable tourism marketing, and the crucial role of government interventions. Technological advancements, including artificial intelligence, virtual reality, and big data analytics, have significantly enhanced tourism marketing strategies. The COVID-19 pandemic further accelerated the adoption of digital platforms and responsive policy-making. Top-cited articles emphasize sustainability, economic impacts, and health tourism, highlighting influential contributions from leading researchers. Geographical analysis shows that the United States, United Kingdom, and Australia are the most prolific contributors, with emerging markets like India, China, Indonesia, and South Africa also playing vital roles. The findings underscore the dynamic, interdisciplinary nature of tourism marketing research and the essential interplay between marketing strategies and government policies. This study provides a foundation for future research and informs effective policy-making and marketing strategies to enhance the sustainability and competitiveness of the global tourism industry.

How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement Kumalasari, Ana; Musa, Hussein Gibreel; Garad, Askar; Emovwodo, Silas Oghenemaro; Aditasari, Krisnayanti
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24485

This study examines the influence of digital communication transparency and public trust on crisis communication effectiveness in local governments in the MENA region, with public engagement as a mediator. Using a quantitative approach and Structural Equation Modelling (SEM) with data from 228 respondents, findings indicate that while transparency enhances public engagement significantly, trust alone does not directly boost engagement. Public engagement plays a vital mediating role, strengthening the effects of both transparency and trust on communication effectiveness. These results suggest that MENA governments should prioritize strategies fostering public participation alongside transparency to improve crisis communication outcomes. By actively engaging citizens, governments can enhance crisis management, strengthen public trust, and achieve more effective communication. This study contributes to the literature by underscoring the critical role of public engagement in crisis communication strategies.

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