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Promoting tourism destinations through Sudanese tourists interacting experiences in Bandung Musa, Hussein Gibreel; Mulyana, Deddy; Bajari, Atwar; Navarro, Charles Julian Santos
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

the research focus about tourism because itâ€™s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.

The Motives of Sudanese Tourists to Choose Bandung as A Tourism Destination Musa, Hussein Gibreel; Qamari, Ika Nurul
Jurnal Manajemen Bisnis Vol 11, No 1: March 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11189

The motivation factor is one of the most important elements for choosing tourism destination, this study aims to find out the motives of Sudanese tourists for choosing Bandung as tourism destination, this research uses a Qualitative approach to describe this topic as phenomenological study, the study showed that the factor of culture, religion, behavior, nature, the experiences of former tourists, shopping, price, have a very big role in motive Sudanese tourists to choose Bandung as a tourist destination. This study shows that the factors of excellence tourist destinations in Bandung have important indicators including the type and nature of tourist attractions; service quality, physical and social environment, cost, accessibility, and behavior of local residents to tourists. Tourist destinations in Bandung in the view of some Sudanese tourists have high accessibility, leading tourist attractions in tourist destinations easily accessible because of good road conditions. In the regulation of traffic and transportation is very chaotic because the traffic rate of vehicles is so crowded. Decent accommodation and a complete and clear guide/instruction. The lowest score is the attribute of the accessibility of tourist destinations in Bandung.

Promoting tourism destinations through Sudanese tourists interacting experiences in Bandung Musa, Hussein Gibreel; Mulyana, Deddy; Bajari, Atwar; Navarro, Charles Julian Santos
Jurnal Studi Komunikasi Vol. 4 No. 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.2150

the research focus about tourism because itâ€™s among the most widely used commonly discussed to promising economic sector, which varies from one country to another specially in developing countries its became main resources to some countries. Today, these countries are opening up new marketing tool to promote their destinations, Suitable distribution and intensive promotion, which will increase the period of residence of the tourist and increase the national income by relying on a promotional strategies in social media based on tourists experiences. Indicating the gap in knowledge and possible limitations the researcher used the qualitative approach in this study; because the research focused on how the developing countries, especially Indonesia benefit from the social media as new marketing tool in promoting destinations, also studying the topic as a new phenomenon in Indonesia, because most of Sudanese tourists are using social media to find information about tourism destinations in Indonesia. The researcher conducted a short interview with six Sudanese tourists to understand the Sudanese tourists' behavior, communication experiences in social media, and the factors (pull and push factors) that make the Sudanese tourists' decide to choose Indonesia. The result showed that most of the Sudanese tourists are using social media to share their travel experiences in destination by posting pictures, videos, even comments and opinions. These postings had serve as valuable information for other potential tourists and has influenced their choices.

Trends and Innovations in Tourism Marketing Within Government Policy Musa, Hussein Gibreel; Garad, Askar; Mussa, Mahmoud
JIAN (Jurnal Ilmiah Administrasi Negara) Vol. 8 No. 1 (2024): February 2024
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jian.v8i2.886

This bibliometric study explores the trends, innovations, and the impact of government policies on tourism marketing from 2000 to 2023. The analysis identifies significant shifts, such as the transition to digital marketing, the rise of experiential and sustainable tourism marketing, and the crucial role of government interventions. Technological advancements, including artificial intelligence, virtual reality, and big data analytics, have significantly enhanced tourism marketing strategies. The COVID-19 pandemic further accelerated the adoption of digital platforms and responsive policy-making. Top-cited articles emphasize sustainability, economic impacts, and health tourism, highlighting influential contributions from leading researchers. Geographical analysis shows that the United States, United Kingdom, and Australia are the most prolific contributors, with emerging markets like India, China, Indonesia, and South Africa also playing vital roles. The findings underscore the dynamic, interdisciplinary nature of tourism marketing research and the essential interplay between marketing strategies and government policies. This study provides a foundation for future research and informs effective policy-making and marketing strategies to enhance the sustainability and competitiveness of the global tourism industry.

How Digital Communication Transparency and Public Trust Shape Crisis Communication through Public Engagement Kumalasari, Ana; Musa, Hussein Gibreel; Garad, Askar; Emovwodo, Silas Oghenemaro; Aditasari, Krisnayanti
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24485

This study examines the influence of digital communication transparency and public trust on crisis communication effectiveness in local governments in the MENA region, with public engagement as a mediator. Using a quantitative approach and Structural Equation Modelling (SEM) with data from 228 respondents, findings indicate that while transparency enhances public engagement significantly, trust alone does not directly boost engagement. Public engagement plays a vital mediating role, strengthening the effects of both transparency and trust on communication effectiveness. These results suggest that MENA governments should prioritize strategies fostering public participation alongside transparency to improve crisis communication outcomes. By actively engaging citizens, governments can enhance crisis management, strengthen public trust, and achieve more effective communication. This study contributes to the literature by underscoring the critical role of public engagement in crisis communication strategies.

The strategies to promote Sudan’s tourism destinations post COVID-19 pandemic Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin, Nuryakin
PRofesi Humas Vol 7, No 1 (2022): August 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37042

The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way.

ANALYSIS OF OPEN GOVERNMENT: A REVIEW OF FOOD SECURITY AND INDEPENDENCE POLICY IN BOJONEGORO Septiana, Vita Nugrah; Kumalasari*, Ana; Junadi, Junadi; Musa, Hussein Gibreel
JWP (Jurnal Wacana Politik) Vol 10, No 1 (2025): JWP (Jurnal Wacana Politik) January
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v10i1.59783

This study examines how Open Government initiatives enhance the effectiveness of the Independent Farmer Card (KPM) Plus Program and their subsequent impacts on Food Security and Food Independence among rural communities. The research problem of this study is that some farmers lack an understanding of how to access support and follow application instructions for agricultural aid through the KPM Plus Program. The research analyzes the impact of transparency, participation, and collaboration within government frameworks on agricultural support. The findings highlight that Open Government initiatives significantly enhance the effectiveness of the KPM Plus Program, leading to better food security and independence for farmers. While SEM results confirm that strong governance positively influences agricultural programs, the model’s fit indices indicate a need for refinement to capture the underlying dynamics better. The study recommends strengthening Open Government practices to enhance program effectiveness and food security in rural areas. Future research should consider additional variables and refine the model for deeper insights into the relationship between governance and agriculture. This research contributes valuable perspectives on rural development, highlighting the importance of transparent and participative governance in advancing agricultural support and food sustainability.

Public Policy Challenges in the Digital Age: Balancing Innovation, Governance, and Equity Mokadam, Ebrahem; Musa, Hussein Gibreel; Kumalasari, Ana; Istighfaroh, Faridatul
JIAN (Jurnal Ilmiah Administrasi Negara) Vol. 9 No. 1 (2025): February 2025
Publisher : Universitas Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56071/jian.v9i1.1172

The rapid advancement of digital technologies has significantly transformed public administration, offering opportunities to enhance service delivery, transparency, and citizen engagement. However, this transformation presents critical challenges, particularly in balancing technological innovation with governance effectiveness and social equity. The digital divide, data privacy concerns, and regulatory gaps remain significant barriers to achieving inclusive digital governance. This study explores these challenges through a systematic literature review methodology, analyzing recent academic research from peer-reviewed journals and reputable sources. The review focuses on identifying trends, policy frameworks, and challenges related to digital governance, with a particular emphasis on equity and inclusivity. The findings reveal a growing reliance on data-driven decision-making and digital platforms to engage citizens, yet highlight persistent disparities in digital access among marginalized communities. Additionally, the study emphasizes the need for adaptive regulatory frameworks to address rapid technological advancements and cybersecurity concerns. The research underscores the importance of fostering public-private partnerships and inclusive policy strategies to ensure sustainable digital transformation. Based on the findings, it is recommended that governments adopt holistic and adaptive digital policies, invest in digital literacy programs, and develop infrastructure to bridge the digital divide. By addressing these challenges, governments can create an equitable and efficient digital governance ecosystem that serves the broader public interest

The Future of Economic Growth and Investment in Africa: A Bibliometric Analysis Saleh, Husny Gibreel Musa; Hamidi, M. Luthfi; Musa, Hussein Gibreel; Emovwodo, Silas Oghenemaro; Garad, Askar
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.2135

Economic growth increases a country’s real gross domestic product (GDP) over time. Investment is the expenditure on capital goods, such as machines, factories, and technology, that enhance the productive capacity of the economy. This paper aims to provide a comprehensive overview of the research trends and future directions in the field of economic growth and investment in Africa, based on a bibliometric analysis of the relevant literature. Using the Scopus database, we identified and analyzed 1,163 articles published between 2004 and 2023, This study employs a five-step methodology that consists of: (1) identifying keywords; (2) initializing search results; (3) including and excluding certain initial results items; (4) assembling initial data statistics; and (5) doing data analysis. The study findings revealed that the highest number of publications on economic growth and investment in Africa was in 2023 (166 articles), the top contributing affiliation was the University of South Africa, the leading influential country was South Africa and Social Sciences was the main source of contributions. Additionally, Odhiamb Nicholas M. topped the list of the top authors with high publications and 166 papers, while Simplice, Bekun, and Festus Victor held the top spot on the list of the most influential authors in terms of citations. Similarly, this study demonstrated that certain authors collaborate. This study identified four research clusters that could serve as a basis for future research expansion on economic growth and investment in Africa.

Work motivation as a bridges for leadership, workspace, and performance Sumarmi, Saptaningsih; Saputra, Elvan; Elhariry, Basma; Musa, Hussein Gibreel; Samsudin, Samsudin
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.278

Optimal employee performance can create positive impacts, such as increased productivity, better work quality, and more efficient target achievement. This study investigates how transformational leadership and physical work environment affect employee performance in Indonesia’s public sector, with work motivation as a mediator. Using a quantitative approach, data were collected from all 244 employees of Daerah Istimewa Yogyakarta Department of Manpower and Transmigration and analyzed via SEM-PLS. Results reveal that transformational leadership directly improves employee performance and indirectly through work motivation. While the physical work environment does not directly impact performance, it significantly enhances motivation, which in turn boosts performance. These findings underscore that psychological factors (motivation) play a more critical role than physical workspace conditions in driving performance. The study highlights the dominance of transformational leadership and motivational mechanisms over environmental factors in public sector settings. Practically, organizations should prioritize leadership development and motivational strategies rather than focusing solely on physical workspace improvements. By integrating internal (motivation) and external (leadership, environment) factors, this research provides novel insights into performance dynamics in government institutions, challenging traditional assumptions about the direct impact of physical work conditions. The findings contribute to a deeper understanding of how public sector performance can be enhanced through leadership and psychological empowerment

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