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All Journal Journal of Tourism and Economic
Setyo Prasiyono Nugroho
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Economics, Econometrics & Finance Environmental Science Social Sciences

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Niat Konsumsi Wisatawan Terhadap Kuliner Tradisional Gudeg di Sentra Kuliner Wijilan, Yogyakarta Dalam Kerangka Theory of Planned Behavior Sahlit Sugesti; Enny Mulyantari; Setyo Prasiyono Nugroho; Slamet Supriyanto
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/6v5vxg84

Abstract

This research seeks to assess the psychological elements that affect tourists' intentions to try traditional cuisine, utilizing the Theory of Planned Behavior (TPB) framework. It specifically examines the Gudeg Wijilan Culinary Center in Yogyakarta, which serves as a key representation of Javanese food culture. A quantitative explanatory approach was used, involving a survey of 100 tourists selected through accidental sampling. The research instrument included five primary TPB variables: attitude, subjective norm, perceived behavioral control, consumption intention, and actual behavior. Data analysis employed multiple linear regression and path analysis to investigate both direct and indirect relationships among the variables. The findings reveal that all TPB components positively and significantly impact tourists' intentions to consume traditional cuisine, with subjective norm being the most influential factor, followed by attitude and perceived behavioral control. Furthermore, actual behavior was identified as a partial mediator, indicating that tourists’ firsthand experiences consuming gudeg enhanced the connection between psychological factors and their intention to act. These results underscore that decisions made by tourists are influenced by personal assessments, social factors, and perceptions of accessibility to traditional cuisine. This study's originality lies in applying the TPB model to a specific traditional culinary context and including actual behavior as a mediating variable when analyzing tourists’ intentions. It contributes to the theoretical understanding of tourist consumption behavior and provides actionable insights for destination managers to create more effective marketing strategies rooted in consumer psychology and tourist experiences.
Peran Masyarakat Dalam Pengembangan Wisata Bahari Di Pantai Duta Wisata Bandar Lampung Enny Mulyantari; Setyo Prasiyono Nugroho; Natalia Artemisia Sancia
Journal of Tourism and Economic Vol. 8 No. 2 (2025): Edisi 16 Des 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/6zc8a102

Abstract

Duta Wisata Beach in Bandar Lampung is a marine tourism destination that has great potential to be developed. However, the development of marine tourism in the area is still not optimal, one of the contributing factors is the minimal role of the community in the development of marine tourism. This study aims to identify and analyze the role of the community in the development of marine tourism at Duta Wisata Beach, Bandar Lampung. This study uses a qualitative approach method, determining informants with a purposive sampling technique totaling three people. The results of the study indicate that the role of the community is very important in the development of marine tourism at Duta Wisata Beach. The roles that can be carried out by the community are first, as an initiator, namely as a trigger and driver in realizing ideas and thoughts. Second, as an implementer, namely the community carries out operational activities. Third, as a companion, namely the contribution and responsibility of the community in maintaining the beauty and cleanliness of the surrounding environment. Fourth, as a reviewer, namely the community supervises the process and impact of tourism development. Fifth, as a beneficiary, namely increasing community welfare in the economy.
Co-Authors Enny Mulyantari Natalia Artemisia Sancia Sahlit Sugesti Slamet Supriyanto