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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Aditya Putra Piliang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMASARAN ONE DAY EVENT UMKM KULINER: ANALISIS BAURAN PEMASARAN (4P) PADA DIMSUM MICI DI CAR FREE DAY ( CFD ) Zainarti Zainarti; Adina Litriwani; Aditya Putra Piliang; Alfian Khoiri Malau
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7873

Abstract

One Day events such as Car Free Day (CFD) present a strategic opportunity for culinary MSMEs to directly introduce or promote their products in a short time. This study aims to analyze the marketing strategy of Dimsum Mici during Car Free Day (CFD) activities using the marketing mix (4P) approach: product, price, place, and promotion. This research was conducted using a descriptive qualitative approach combining field studies and library research. The results indicate that the product offered, Dimsum Mici, offers a variety of practical menu items that meet market tastes and quality that can compete with similar businesses. The strategy for affordable pricing is flexible and tailored to the purchasing power of the public attending Car Free Day (CFD). In terms of location, the stand's strategic and easily visible location can increase visitor opportunities. Meanwhile, the promotional strategy utilizes social media, direct sales, and attractive presentations to attract customers. Overall, the implementation of the marketing mix (4P) has proven effective in increasing consumer appeal, product visibility, and sales volume during one-day events such as Car Free Day. The research findings show that properly implemented 4P strategy integration can have a direct impact on increasing purchasing interest in a short-term marketing context. This research also provides insight into how culinary MSMEscan optimally utilize temporary or daily events as a means to expand their market, introduce products directly, and increase sales quickly.
PERAN KEBIJAKAN MONETER SYARIAH DALAM MENJAGA STABILITAS HARGA DAN PERTUMBUHAN EKONOMI Ahmad Wahyudi Zein; Aditya Putra Piliang; Elma Fiisma Dalimunthe; Rafly Ramadhan Simanjuntak; Riza Aulia
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7886

Abstract

Sharia monetary policy plays a key role in maintaining price equilibrium and stimulating sustainable economic growth, based on sharia principles. Unlike conventional monetary policy, which relies on interest-based mechanisms, sharia policy emphasizes liquidity management through a profit-sharing system, sharia-compliant money market instruments, and direct linkages with the real business world. Studies have shown that the use of sharia-compliant monetary instruments, including Bank Indonesia Sharia Certificates and sharia-compliant open market transactions, plays a role in controlling inflation and maintaining exchange rate stability. Furthermore, this policy also contributes to economic expansion by increasing productive funding, particularly for the real sector and small and medium-sized enterprises. By avoiding uncertainty and usury, sharia-compliant monetary policy is considered capable of creating a fairer and more resilient economic foundation. However, its effectiveness remains challenged by various constraints, such as limited instruments and low market dominance of sharia banking. Therefore, regulatory strengthening and policy coordination are needed to optimize its impact on the national economy.
Co-Authors Adina Litriwani Ahmad Wahyudi Zein Alfian Khoiri Malau Elma Fiisma Dalimunthe Rafly Ramadhan Simanjuntak Riza Aulia zainarti zainarti