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All Journal Jurnal Kewirausahaan dan Inovasi Analisis Sejarah
Fernanda, Tyas
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Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Targeting the Intellectuals: Advertising and Propaganda for the Lampung Colonization Program in Newspapers (1930–1941) Kurohman, M. Taofik; Wargadalem, Farida R.; Pahlevi, M. Reza; Fernanda, Tyas
Analisis Sejarah Vol 16 No 1 (2026)
Publisher : Laboratorium Sejarah, Departement Ilmu Sejarah, Fakultas Ilmu Budaya, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jas.v16i1.169

Abstract

This study investigates the Dutch East Indies government's strategic promotion of “colonization”—a state-managed migration program aimed at relocating populations from densely populated Java to Lampung between 1930 and 1941. This era marks the third and peak phase of the program, characterized by both policy shifts and a significant surge in participation. Employing historical methods and archival discourse analysis, the research examines a corpus of newspapers published within this timeframe. Findings reveal a strategic alignment between colonial recruitment strategies and pro-migration narratives specifically designed to target the educated “intellectual” class. Unlike traditional methods, the government utilized sophisticated propaganda strategically embedded within news columns to project an appearance of objectivity and bypass the critical defenses of literate readers. This study contributes a nuanced perspective to the historiography of colonial migration and press history, illustrating how media discourse was engineered as a sophisticated recruitment tool during a period of global economic depression.
Business Planning as a Guarantee of Sustainability and Profitability of Small Business Andika; Takdir Suranto, Riyan; Kosbiana, Ajeng; Syarifuddin; Fernanda, Tyas
Jurnal Kewirausahaan dan Inovasi Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2026.05.1.19

Abstract

Purpose – This study aims to examine the role of business planning as a determining factor influencing the sustainability and profitability of small businesses in Palembang City. Design/Methodology/Approach – This study employed a quantitative research approach. Data were collected from 100 small business owners in Palembang City using a Likert-scale questionnaire that had passed validity and reliability testing. The collected data were analyzed using multiple linear regression to examine the influence of business planning variables on business sustainability and profitability. Respondent characteristics were also analyzed to describe the profile and background of small business owners. Findings – The findings indicate that business planning plays an important role in supporting the sustainability and profitability of small businesses. The study reveals that structured and measurable business planning contributes to strengthening business competitiveness and improving performance. The findings also show that small business owners in Palembang have diverse business backgrounds and experiences, highlighting the need for targeted education and mentoring programs related to business planning. Originality/Value – This study contributes to small business and entrepreneurship literature by integrating sustainability and profitability as outcomes within a single business planning influence model. The research provides empirical evidence from the context of a developing urban area, where studies examining the combined impact of business planning on these two dimensions remain limited. Practically, the findings suggest that measurable business planning frameworks should be incorporated into MSME development programs and used as a foundation for regional policies aimed at strengthening small business competitiveness.
Co-Authors ANDIKA Kosbiana, Ajeng Kurohman, M. Taofik PAHLEVI, M. REZA Syarifuddin Takdir Suranto, Riyan Wargadalem, Farida R.