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All Journal Jurnal Pendidikan dan Ilmu Sosial
Elang, Aloysius Alfianto
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Implementasi Fungsi Protokoler Sekretariat Daerah Dalam Mendukung Kelancaran Agenda Pimpinan Daerah Elang, Aloysius Alfianto; Mustafa, Intan; Retu, Markus
JUPEIS : Jurnal Pendidikan dan Ilmu Sosial Vol. 5 No. 1 (2026): JUPEIS: Jurnal Pendidikan dan Ilmu Sosial
Publisher : Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jupeis.Vol5.Iss1.2532

Abstract

This study aims to analyze the implementation of protocol functions within the Regional Secretariat in supporting the smooth execution of regional leaders’ agendas from a communication studies perspective using a Public Relations approach. Protocol functions play a strategic role in managing formal communication, event arrangements, and institutional relations that directly influence the image and authority of regional leaders. This research employs a qualitative approach with a case study method. Data were collected through observation, in-depth interviews, and documentation of protocol activities and relevant stakeholders. Data analysis was conducted descriptively using George C. Edwards III’s Policy Implementation Theory, which emphasizes four key variables: communication, resources, disposition, and bureaucratic structure. The findings indicate that the protocol functions of the Regional Secretariat have been systematically implemented to support the effectiveness of leadership agendas, particularly through well-coordinated communication and structured event management. However, challenges remain in terms of resource availability and inter-unit coordination, which affect the optimization of protocol implementation. This study concludes that protocol functions extend beyond administrative duties and represent a strategic Public Relations practice that contributes to building the image, credibility, and public legitimacy of regional leaders.  
Co-Authors Intan Mustafa Retu, Markus