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All Journal Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Napitupulu, Iyusca
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Religion Law, Crime, Criminology & Criminal Justice Social Sciences

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Kontribusi Green Promotion dalam Meningkatkan Kesadaran Konsumen Terhadap Konsumsi Berkelanjutan (SDG 12) Napitupulu, Iyusca; Rahmadani, khusnul; Rima, Ira; Sania, Selma; Saputri, Natasya Dewi; Siahaan, Lupita Apriliani; Purba, Paskah Maryati; Mulyani, Dwi
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 4 No. 1 (2026)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v4i1.1682

Abstract

Consumer awareness of sustainable consumption is a crucial issue in line with Sustainable Development Goal (SDG) 12, which aims to ensure responsible consumption and production patterns. One of the efforts companies are making is implementing green promotion as a marketing communication strategy focused on environmental sustainability. This article discusses how green promotion contributes to improving consumer knowledge, attitudes, and behaviors toward more responsible consumption.
Co-Authors Dwi Mulyani Purba, Paskah Maryati Rahmadani, khusnul Rima, Ira Sania, Selma Saputri, Natasya Dewi Siahaan, Lupita Apriliani