Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Vol. 4 No. 1 (2026)

Kontribusi Green Promotion dalam Meningkatkan Kesadaran Konsumen Terhadap Konsumsi Berkelanjutan (SDG 12)

Napitupulu, Iyusca (Unknown)
Rahmadani, khusnul (Unknown)
Rima, Ira (Unknown)
Sania, Selma (Unknown)
Saputri, Natasya Dewi (Unknown)
Siahaan, Lupita Apriliani (Unknown)
Purba, Paskah Maryati (Unknown)
Mulyani, Dwi (Unknown)

Article Info

Publish Date
18 Jan 2026

Abstract

Consumer awareness of sustainable consumption is a crucial issue in line with Sustainable Development Goal (SDG) 12, which aims to ensure responsible consumption and production patterns. One of the efforts companies are making is implementing green promotion as a marketing communication strategy focused on environmental sustainability. This article discusses how green promotion contributes to improving consumer knowledge, attitudes, and behaviors toward more responsible consumption.

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Journal Info
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Website

Abbrev

IJIJEL

Publisher

Sharia Journal and Education Center Publishing

Subject

Religion Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory (IJIJEL) is a peer-reviewed academic journal that focuses on advancing research in Islamic jurisprudence, economics, and legal theory within the Indonesian context. Published quarterly (March, June, September, and December), ...