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All Journal Technomedia Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Ningrum, Fanani Islamia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science

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Video Storytelling as an Effective Strategy for College Brand Awareness Gantino, Rilla; Apriani, Desy; Ningrum, Fanani Islamia; Fahrudin, Rifqi; Al-Farouqi, Kamal Arif; Henry, Bintang Nanda
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1303

Abstract

As digital threats to privacy and data integrity continue to rise, cybersecurity has become a critical issue in the business and financial sectors. However, existing risk mitigation strategies tend to focus primarily on technical aspects, often overlooking the ethical dimensions that are vital for governance and decision-making, especially in the development and implementation of emerging technologies such as Artificial Intelligence (AI). This study aims to explore the role of ethical principles in cybersecurity risk mitigation through a Systematic Literature Review (SLR). A total of eleven relevant articles were analyzed using the SALSA framework (Search, Appraisal, Literature Systems, Analysis). The findings indicate that ethical values such as transparency, accountability, fairness, and compliance with regulations play a significant role in enhancing the effectiveness of cybersecurity strategies. Key challenges identified include the absence of global ethical standards, limited human resources with digital ethics expertise, and ethical dilemmas in the use of AI. This review underscores the necessity of integrating ethical values into organizational policies, technologies, and cultures to establish more sustainable and trustworthy cybersecurity systems.
Strategic Optimization of Digital Business Models through SEO Implementation Apriani, Desy; Faturahman, Adam; Ningrum, Fanani Islamia; Lachlan, Nicholas; Rahardja, Untung
Technomedia Journal Vol 10 No 3 (2026): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/dhcye328

Abstract

The development of technology and digital media has intensified competition among brands in establishing their presence in the digital space. This condition requires effective strategies to enhance brand awareness as a fundamental basis for building trust and brand recognition. Search Engine Optimization (SEO) is one of the strategic approaches that plays an important role in increasing brand visibility on search engines. This study aims to conceptually review the role of SEO in improving digital brand awareness. The study employs a literature review approach and conceptual analysis of the concepts, principles, and common practices of SEO in digital content management. The discussion focuses on the relationship between keyword optimization, content structure and quality, digital design, and information consistency with the level of brand exposure and recognition in the digital environment. The results of the conceptual review indicate that the implementation of SEO integrated with content strategy and digital design can enhance visibility, credibility, and audience recall toward a brand. Therefore, SEO functions not only as a search engine optimization technique but also as a strategic instrument for building and strengthening digital brand awareness sustainably in an increasingly competitive digital era.
Co-Authors Al-Farouqi, Kamal Arif Desy Apriani Fahrudin, Rifqi Faturahman, Adam Henry, Bintang Nanda Lachlan, Nicholas Untung Rahardja