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All Journal Global Education Journal
Rahmayanti, Salsabila
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Education Social Sciences Other

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Generation Z’s Perception of Political Memes in the Context of Digital Media Literacy Education Khaz, Fitra Hadi; Putri, Gessya Aprilia Syahrika; Maharani, Nabilla; Rahmayanti, Salsabila; Utomo, Riski Hariadi
Global Education Journal Vol. 3 No. 3 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1235

Abstract

Rapid technological developments have made human life much more practical and easier. One such technology is social media. Political memes are increasingly dominant on social media and have become a tool for the rapid and easily accepted dissemination of political messages. The purpose of this study is to examine how Generation Z views political memes as a propaganda instrument in the 2024 General Election. This study used a literature review method with both a literature review and content analysis. Data analysis was conducted descriptively and interpretively by integrating Robert M. Entman's framing theory and Chong and Druckman's framing theory. The findings indicate that Gen Z views political memes as an engaging and creative communication medium but are also aware of the risks of information manipulation within them. Political memes are considered effective in increasing political attention and engagement, but their impact depends on an individual's level of digital literacy.
Co-Authors KHAZ, FITRA HADI Maharani, Nabilla Putri, Gessya Aprilia Syahrika Utomo, Riski Hariadi