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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Maria Meliani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Strategi Pengembangan Usaha Biliar Melalui Pendekatan Analisis SWOT di Kota Uneng, Kabupaten Sikka Emilianus Eo Kutu Goo; Maria Fransiska Angelina; Maria Meliani; Maria Paulina Novitasari; Oktavia Jaslina Rini; Maria Oktavia Alexandria
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 3 No. 1 (2026): Januari: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v3i1.2725

Abstract

This study aims to formulate development strategies for a billiard business in Kota Uneng, Sikka Regency, using the SWOT analysis approach. The activity was carried out through field observations, interviews with the business owner, SWOT training sessions, and guided preparation of the strategic matrix. The analysis indicates several strengths, including a strategic location, adequate facilities, and affordable service prices. However, weaknesses were also identified, such as limited capital, insufficient promotional activities, and suboptimal operational management. Opportunities arise from the growing interest in recreational activities and the potential for collaboration with local community groups. Meanwhile, threats include competition from similar businesses and shifts in entertainment preferences. Based on these findings, SO, WO, ST, and WT strategies were formulated to be implemented gradually to enhance competitiveness and ensure business sustainability. These strategies provide a practical guide for improving service quality and strengthening the market position of the billiard enterprise.
Strategi Komunikasi Perusahaan Umum Daerah (Perumda) Wairpu’an Kabupaten Sikka untuk Meningkatkan Produktivitas dan Kepuasan Kerja Maria Silvana Carcia; Anastasia Krisyanti; Maria Meliani; Patricia Matilda Tina; Theresia Yunita; Mario Marianus Frengki
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5482

Abstract

This study aims to analyze the organizational communication strategies implemented by PERUMDA Drinking Water Wairpu'an Sikka Regency in an effort to increase employee productivity and job satisfaction. Effective organizational communication is a fundamental element in building optimal performance, especially in public service companies that demand continuous cross-unit coordination. This research uses a qualitative descriptive method with data collection techniques through in-depth interviews and direct observation of company leaders and the organization's work environment. The results of the study show that PERUMDA Wairpu'an implements three main communication strategies, namely: (1) open communication through the implementation of open door policies and the implementation of regular coordination meetings; (2) clarity of the message with the use of simple, systematic language, and supported by visual media that is easy for employees to understand; and (3) speed of information delivery through early warning systems and emergency communication protocols. The implementation of this structured communication strategy has been proven to be able to create a conducive work climate, increase employee motivation and job satisfaction, and strengthen coordination and work effectiveness between units. This study recommends the development of an integrated communication system based on information technology and the implementation of effective communication training programs for all levels of the organization to support the sustainability of company performance.
Co-Authors Anastasia Krisyanti Emilianus Eo Kutu Goo Maria Fransiska Angelina Maria Oktavia Alexandria Maria Paulina Novitasari Maria Silvana Carcia Mario Marianus Frengki Oktavia Jaslina Rini Patricia Matilda Tina Theresia Yunita