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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Riset dan Inovasi Manajemen
Patricia Matilda Tina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Komunikasi Perusahaan Umum Daerah (Perumda) Wairpu’an Kabupaten Sikka untuk Meningkatkan Produktivitas dan Kepuasan Kerja Maria Silvana Carcia; Anastasia Krisyanti; Maria Meliani; Patricia Matilda Tina; Theresia Yunita; Mario Marianus Frengki
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5482

Abstract

This study aims to analyze the organizational communication strategies implemented by PERUMDA Drinking Water Wairpu'an Sikka Regency in an effort to increase employee productivity and job satisfaction. Effective organizational communication is a fundamental element in building optimal performance, especially in public service companies that demand continuous cross-unit coordination. This research uses a qualitative descriptive method with data collection techniques through in-depth interviews and direct observation of company leaders and the organization's work environment. The results of the study show that PERUMDA Wairpu'an implements three main communication strategies, namely: (1) open communication through the implementation of open door policies and the implementation of regular coordination meetings; (2) clarity of the message with the use of simple, systematic language, and supported by visual media that is easy for employees to understand; and (3) speed of information delivery through early warning systems and emergency communication protocols. The implementation of this structured communication strategy has been proven to be able to create a conducive work climate, increase employee motivation and job satisfaction, and strengthen coordination and work effectiveness between units. This study recommends the development of an integrated communication system based on information technology and the implementation of effective communication training programs for all levels of the organization to support the sustainability of company performance.
Strategi Pengembangan Bisnis Melalui Analisis SWOT pada Usaha Patricia Accecories di Maumere Emiliano Eo Kutu Go’o; Frederika Susanti; Maria Atris Wolo; Elisabeth Fidella; Patricia Matilda Tina; Robertus Mario Uje
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 4 (2025): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i4.5758

Abstract

This study aims to analyze business development strategies through a SWOT analysis approach for Patricia Aksesoris, focusing on understanding the internal and external conditions that influence business development. The analysis results show that Patricia Aksesoris has strengths in good product quality and a variety of attractive designs. However, this business also faces weaknesses, such as limitations in promotion and capital that can limit expansion. Opportunities that can be exploited include the growing trend in accessories and the great potential for marketing through digital platforms. On the other hand, the main threats faced are intense price competition and rapid changes in consumer tastes. Based on these findings, the recommended strategies to increase business competitiveness are strengthening marketing through social media, improving customer relationships, and improving operational management to achieve greater efficiency. With these strategies, Patricia Aksesoris can strengthen its position in the market and achieve sustainable growth.
Co-Authors Anastasia Krisyanti Elisabeth Fidella Emiliano Eo Kutu Go’o Frederika Susanti Maria Atris Wolo Maria Meliani Maria Silvana Carcia Mario Marianus Frengki Robertus Mario Uje Theresia Yunita