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From Atom to Bit: The Ontology and Epistemology of Music in the Transition of Record Labels from Physical Media to Streaming Budi Sulistioyuwono, Ahmad; Budiarti, Isniar; Kurnia Rahayu, Siti; Sulistyo , Dedi
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1619

Abstract

This conceptual study explores the ontological and epistemological transformation of music as the recording industry shifts from physical formats (atom) to digital streaming platforms (bit). Ontologically, music is no longer a tangible object but exists as infinite, immaterial data streams governed by algorithmic circulation. Epistemologically, knowledge about music, its value, popularity, and legitimacy, is increasingly constructed through datafication and platform-driven metrics. These dual transformations reshape the role of record labels: from centralized distributors of physical goods to curators and data analysts within a platformized ecosystem. Drawing on global trends with contextual insights from Indonesia, this research highlights how the convergence of digital ontology and computational epistemology alters not only the nature of music but also the institutional logic of its production and dissemination.
Development of the Value Co-Creation and Monetization Resilience Model in the Vertical Micro-Drama Ecosystem: a Theoretical Study on Paywall Innovation Budi Sulistioyuwono, Ahmad; Soeryanto Soegoto, Eddy; Wahdiniwaty , Rahma; Mukharil Bachtiar, Adam; Dwiguna Sumitra, Irfan
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1624

Abstract

The rapid transformation of digital content consumption toward short-form and vertical video formats has given rise to vertical micro-dramas as a distinct entertainment ecosystem with unique monetization challenges. While prior studies have examined value co-creation and monetization strategies separately, limited attention has been paid to how these two dimensions interact to sustain revenue in highly volatile, attention-driven environments. This study adopts a theoretical research design using a conceptual model development approach based on a systematic synthesis of international and national scholarly literature. Through thematic and comparative analysis, the study identifies key dimensions of value co-creation—engagement, community participation, data-driven feedback, and institutional collaboration—and maps their interaction with diverse paywall innovations, including microtransactions, hybrid advertising models, subscriptions, and access-based partnerships. The findings demonstrate that monetization resilience in vertical micro-drama ecosystems emerges from the dynamic alignment between participatory value creation and adaptive paywall design, rather than from isolated revenue mechanisms. The study contributes a conceptual framework that explains how co-creation processes, when integrated with flexible monetization architectures and contextualized by local market conditions, enable platforms to achieve sustainable revenue under conditions of rapid technological and behavioral change.