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All Journal Budimas : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research
Imanuriea Annisa Putri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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IMPLEMENTASI INOVASI PEMASARAN DAN TEKNOLOGI DIGITAL DALAM MENINGKATKAN KINERJA UMKM DI PROVINSI LAMPUNG Ni Putu Widhia Rahayu; Nuris Sanida; Imanuriea Annisa Putri
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18591

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Provinsi Lampung, namun banyak pelaku usaha masih menghadapi kendala dalam inovasi pemasaran dan pemanfaatan teknologi digital. Penelitian ini bertujuan mendeskripsikan implementasi strategi pemasaran digital serta penggunaan teknologi untuk meningkatkan kinerja UMKM. Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan melibatkan 12 pelaku UMKM dari berbagai sektor yang dipilih secara purposive. Data diperoleh melalui observasi, wawancara singkat, dan dokumentasi visual terkait kondisi pemasaran, kemasan produk, dan aktivitas digital. Hasil penelitian menunjukkan bahwa UMKM pada awalnya masih mengandalkan pemasaran konvensional dengan kemasan sederhana sehingga kurang kompetitif di pasar digital. Pendampingan yang diberikan meliputi peningkatan kualitas kemasan, pembuatan konten digital, pemanfaatan media sosial, dan penyusunan katalog online—memberikan dampak positif terhadap pemahaman pelaku UMKM mengenai pemasaran digital dan perluasan jangkauan pasar. Penelitian ini menyimpulkan bahwa inovasi pemasaran berbasis teknologi digital mampu memperkuat daya saing UMKM Lampung dan menjadi strategi efektif dalam peningkatan kinerja usaha. Kata kunci: UMKM, inovasi pemasaran, teknologi digital, pemasaran digital, Lampung.
The Effect Of Corporate Risk Disclosure (CRD) and Good Corporate Governance (GCG) On The Value Of Banking Companies Listed On The Indonesia Stock Exchange Feby Nurul Adzkia; Imanuriea Annisa Putri
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2837

Abstract

This study aims to examine the effect of Corporate Risk Disclosure (CRD) and Good Corporate Governance (GCG) on firm value of banking companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Firm value is measured using Tobin’s Q, while CRD is measured through a risk disclosure index. GCG is proxied by independent commissioners, audit committees, and institutional ownership. This research employs a quantitative approach with explanatory research design. The sample consists of 23 banking firms selected through purposive sampling, resulting in 69 observations. Data analysis is conducted using multiple linear regression. The results indicate that Corporate Risk Disclosure has a positive and significant effect on firm value. Furthermore, Good Corporate Governance mechanisms also have a positive and significant effect on firm value. These findings suggest that transparency in risk disclosure and the implementation of good corporate governance enhance investor confidence and firm value in the banking sector.
Co-Authors Feby Nurul Adzkia Ni Putu Widhia Rahayu Nuris Sanida