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Horas V. Purba, Jan
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The Influence Of Brand Image, Online Service Quality , And Of Use On Purchase Decisions On With Trust As A Mediation Variable Rahayu, Suharni; Limakrisna, Nandan; Horas V. Purba, Jan
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.801

Abstract

This research is to determine the effect of Brand Image, Online Service Quality, and Ease of Use on purchasing decisions with Trust as a mediating variable. The population in this study are consumers who have purchased products on the Shopee e-commerce application in South Tangerang. The sample used in this study were 225 respondents. The sampling technique used was purposive sampling. By using a quantitative descriptive approach. Data analysis used statistical analysis with SEM-PLS. The results of this study indicate that Brand Image has a positive and significant effect on Trust. Online Service Quality has a positive and significant effect on Trust. Ease of Use has a significant positive effect on Trust. Brand Image has a negative and insignificant effect on Purchasing Decisions. Online Service Quality has a positive and significant effect on Purchasing Decisions. Ease of Use has a positive and significant effect on Purchasing Decisions. Trust has a positive and significant effect on purchasing decisions.
Determinant Parents Of Student’s Decision In Choosing Junior High School (SMP) Education Services In Banten Province And Its Implications On Student Parent Satisfaction Arianto, Nurmin; Limakrisna, Nandan; Horas V. Purba, Jan
International Journal of Educational Research & Social Sciences Vol. 3 No. 5 (2022): October 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i5.492

Abstract

The purpose of this study was to determine and analyze the effect of service quality on decisions, costs on decisions, CRM on decisions on satisfaction, service quality on satisfaction, costs on satisfaction, CRM on satisfaction, service quality on satisfaction through decisions and costs on satisfaction through decisions. and knowing CRM to satisfaction through decisions. The population of this research is parents of students who send their children to private junior high schools in Banten Province with a total of 4,707 schools and a sample of 200 schools while the number of parents of students is 370. The research method used in this study is a quantitative method with explanatory survey approach and data analysis methods using SEM with the help of SmartPLS. Based on the results of the study, the following findings were obtained: service quality has a positive and significant effect on decisions, costs have a positive and significant effect on decisions, CRM has a positive and significant effect on decisions, decisions affect satisfaction and service quality has a positive and significant effect on satisfaction, cost has a positive and significant effect on satisfaction and CRM has a positive and significant effect on satisfaction, service quality, cost, CRM has a positive effect on satisfaction through decisions. Therefore, the decision variable is a full mediating variable.The implication of the results of this study is that to increase Parental Satisfaction of Students at Junior High Schools in Banten Province, especially in the high level of Always Buying, it will be able to be increased if Junior High Schools in Banten Province are able to improve Parental Decisions in Choosing Schools, especially on the high dimensions of product choice (choice of choice). product), where the Decision of Parents of Students in Choosing Junior High Schools in Banten Province will be able to be improved if Junior High Schools in Banten Province are able to improve Customer Relationship Management, especially in the high development and increase in Education Costs, especially in the high cost of school supplies and equipment and improve the quality of service, especially in the high level of assurance (guarantee).
Co-Authors Nandan Limakrisna Nurmin Arianto, Nurmin Rahayu, Suharni