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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi
Shafa Azalia Putri
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Economics, Econometrics & Finance Other

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Peran Branding Dan Word of Mouth dalam Meningkatkan Costumer Engagement pada UMKM Kuliner di Car Free Day Medan (Studi Kasus : Tiramisu Sodok) Shafa Azalia Putri; Shafwatul Hilwa; Suci Aldha Eviolla; T. Rahmah Rindiyani; Zainarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8qj3nd06

Abstract

Car Free Day (CFD), a weekly event held every Sunday, functions not only as a public space for healthy activities such as walking and exercising, but has also transformed into a significant center of business opportunities, particularly for Micro, Small, and Medium Enterprises (MSMEs). The high concentration of visitors makes the CFD area a potential market with a large number of consumers. This study focuses on a case study of “Tiramisu Sodok,” a sweet culinary business that is popular, especially among young people, which utilizes CFD as its selling location. The main objective of this research is to analyze the role of Word of Mouth (WOM) as an effective marketing strategy in increasing the number of customers and business profitability. The research method used is a combination of literature studies from articles and journals related to economics and business, as well as direct interviews with the business owner. The results indicate that word-of-mouth recommendations significantly serve as a major opportunity in increasing brand visibility, expanding the customer base, and ultimately improving the profitability of MSMEs operating in CFD areas.
SISTEM PEREKONOMIAN 3 SEKTOR DAN 4 SEKTOR Shafa Azalia Putri; Rolan Rizky Rinaldi Daulay; T. Rahma Rindiany; Ahmad Wahyudi Zein
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8354

Abstract

The three-sector and four-sector economic systems are the primary analytical frameworks for understanding national income flows. The three-sector model involves households, firms, and the government. This model explains the state's role in tax collection, public spending, and economic stabilization. The four-sector model adds a foreign sector. This addition broadens the analysis through exports, imports, and international capital flows. This study aims to analyze the differences in structure, mechanisms, and economic implications of the two systems for national income balance. The method used is a literature review with a descriptive-analytical approach based on Keynesian macroeconomic theory. The results of the study indicate that the three-sector system is effective in explaining fiscal policy in a closed economy. The four-sector system is more relevant for an open economy integrated with global trade. In conclusion, the selection of an economic model must be tailored to the characteristics of a country's economic structure to ensure more accurate and applicable policy analysis.
Co-Authors Ahmad Wahyudi Zein Rolan Rizky Rinaldi Daulay Shafwatul Hilwa Suci Aldha Eviolla T. Rahma Rindiany T. Rahmah Rindiyani Zainarti