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All Journal Jurnal Pengabdian Ibnu Sina Jurnal Ekonomi dan Bisnis
Neva, Ivena
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Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Social Sciences

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SOSIALISASI DAN EDUKASI KONSEP BANK SAMPAH SERTA EKONOMI SIRKULAR KEPADA MASYARAKAT DI KELURAHAN GALANG BARU, KECAMATAN GALANG, KOTA BATAM Piariska, Suci; Rahmadani, Wulan; Ramanda, Melda; Neva, Ivena; Rivana, Farrah Pradwita; Aramadaniyas; Putri, Alifia Sulistyani Aryana; Anjani, Analinda Putri; Richmayati, Maya
Jurnal Pengabdian Ibnu Sina Vol. 5 No. 1 (2026): Januari 2026
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/j-pis.v5i1.1191

Abstract

Waste management has become an increasingly serious environmental issue along with population growth and the intensification of community activities, particularly in developing areas. Low public awareness of sustainable waste management often leads to waste accumulation, which negatively affects environmental quality, public health, and local ecosystem balance. This community service program aimed to improve community understanding and active participation in waste management through the implementation of the waste bank concept and circular economy principles. The activity was conducted in Galang Baru Village, Galang District, Batam City, using a participatory approach that actively involved community members. The program included socialization on the environmental and health impacts of waste, interactive education on the economic value of waste, and technical training on proper sorting of organic and inorganic waste. The results showed a significant improvement in participants’ knowledge of waste bank operations and the potential of waste as an alternative economic resource. As a tangible outcome, the community successfully initiated the establishment of an independent waste bank and began applying household recycling practices. Although challenges remain, such as changing long-standing habits and limited supporting infrastructure, strong community enthusiasm serves as important social capital. The sustainability of this program is expected to support community economic independence while promoting long-term environmental conservation.
Pengaruh Pemasaran Digital, Harga, dan Kepuasan Pelanggan terhadap Minat Beli Ulang Dimsum Ceren’s Bloomies Batam Neva, Ivena; Syarifuddin; Mulyadi
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1739

Abstract

Pertumbuhan pesat industri makanan dan minuman yang didukung digitalisasi serta perubahan gaya hidup konsumen meningkatkan persaingan usaha kuliner, termasuk produk dimsum di Batam. Penelitian ini bertujuan menganalisis pengaruh pemasaran digital, harga, dan kepuasan pelanggan terhadap minat beli ulang pada Dimsum Ceren’s Bloomies Batam, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode survei. Populasi penelitian berjumlah 1.000 pelanggan terdaftar, dengan sampel 91 responden yang dipilih menggunakan purposive sampling dan rumus Slovin. Data dikumpulkan melalui kuesioner skala Likert yang diuji validitas dan reliabilitasnya. Teknik analisis data meliputi statistik deskriptif, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa harga dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli ulang, sedangkan pemasaran digital tidak berpengaruh signifikan secara parsial. Secara simultan, pemasaran digital, harga, dan kepuasan pelanggan berpengaruh signifikan terhadap minat beli ulang dengan nilai R² sebesar 0,979. Kesimpulannya, minat beli ulang terutama dipengaruhi oleh harga yang kompetitif dan kepuasan pelanggan, sementara pemasaran digital perlu ditingkatkan agar lebih efektif.
Co-Authors Anjani, Analinda Putri Aramadaniyas Maya Richmayati MULYADI Piariska, Suci Putri, Alifia Sulistyani Aryana Rahmadani, Wulan Ramanda, Melda Rivana, Farrah Pradwita Syarifuddin