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All Journal Irfani Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Shofi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Produk Dan Citra Merek Terhadap Minat Beli Ulang Konsumen Ima’s Cake & Bakery Shofi; Eman Sulaiman; Yeyet Daryati
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 4 No 2 (2025): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/jambak.v4i2.207

Abstract

This study aims to analyze the effect of product quality and brand image on consumer repurchase intentions of Ima's Cake & Bakery. This research method uses a quantitative approach to research. The population in this study were consumers of Ima's Cake & Bakery in Cirebon City using the Purposive Sampling method. The sample used in this study was 100 respondents. Data collection through questionnaires with measurements using a Likert scale of 1-5 for alternative answer points. The data analysis method used is the validity test and reliability test, classic assumption test, multiple linear regression analysis test, hypothesis testing with t test, F test, determination test (R2). The results of the t test analysis showed that the product quality variable had a positive and significant effect on repurchase intention, brand image had a positive and significant effect on repurchase intention. While the results of the F test can be obtained product quality and brand image together influence the repurchase intention of Ima's Cake & Bakery consumers.   ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan citra merek terhadap minat beli ulang konsumen Ima’s Cake & Bakery. Metode penelitian ini menggunakan jenis penelitian pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Ima’s Cake & Bakery di Kota cirebon dengan menggunakan metode Purposive Sampling. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Pengumpulan data melalui kuesioner dengan pengukuran menggunakan skala likert 1-5 untuk point alternatif jawaban. Metode analisis data yang digunakan adalah uji validitas dan uji reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, uji hipotesis dengan uji t, uji F, uji determinasi (R2). Hasil analisis uji t diperoleh bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap minat beli ulang, citra merek berpengaruh positif dan signifikan terhadap minat beli ulang. Sedangkan hasil uji F dapat diperoleh kualitas produk dan citra merek secara bersama-sama berpengaruh terhadap minat beli ulang konsumen Ima’s Cake & Bakery.
Humanisme Masa Depan Dalam Tradisi Konjengan: Etika Islam Dan Penguatan Solidaritas Komunal Kiai Madura Muqoffi; Zaironi, Muhammad; Shofi
Irfani Vol. 22 No. 1 (2026): Irfani
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/irfani.v22i1.7248

Abstract

This study aims to analyze the konjengan tradition of kiai in Madura as a socio-religious practice that not only represents symbolic reverence but also functions as a strategic mechanism for strengthening communal solidarity within the context of contemporary Islam. Konjengan is understood as a manifestation of future-oriented humanism because it integrates spiritual authority with lived ethical practices embedded in everyday community life. This research employs a qualitative approach through participant observation and in-depth interviews to comprehensively explore interactional patterns, symbolic meanings, and relational dynamics between kiai and community members. The analysis focuses on how the sustained presence of the kiai, contextually grounded moral guidance, and consistent social engagement cultivate collective attachment, a sense of belonging, and social trust at the community level. The findings indicate that konjengan facilitates the internalization of Islamic ethical values such as empathy, humility, social responsibility, and participatory leadership, thereby counterbalancing the rise of modern individualism. Accordingly, konjengan can be understood as an adaptive, culturally grounded model of social ethics that significantly contributes to the preservation of social cohesion and community resilience.
Co-Authors Eman Sulaiman Muhammad Zaironi Muqoffi Yeyet Daryati