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All Journal Journal of Business Management ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Rachman, Eva Syariefah
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Humanities Automotive Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Ibu Dasawisma melalui Pengelolaan Minyak Jelantah menjadi Sabun Herbal Lokal di Kelurahan Cobodoe Rachman, Eva Syariefah; Nur, Amran; Sakti, Aditya Sindu; Sandrawati, Sandrawati; Tjiroso, Bambang
ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat
Publisher : UPT Publikasi dan Penerbitan Universitas San Pedro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59632/abdiunisap.v3i2.508

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan literasi lingkungan ibu-ibu Dasawisma dalam pengelolaan minyak jelantah berbasis potensi rempah lokal di Kelurahan Cobodoe. Pendekatan Participatory Learning and Action (PLA) digunakan melalui penyuluhan partisipatif dan diskusi terarah tanpa praktik langsung. Evaluasi dilakukan menggunakan pre-test dan post-test untuk menilai perubahan pemahaman peserta sebelum dan sesudah kegiatan. Hasil evaluasi menunjukkan peningkatan pemahaman peserta terhadap dampak lingkungan minyak jelantah, prinsip dasar pembuatan sabun, serta pemanfaatan rempah lokal. Kegiatan ini efektif meningkatkan kesadaran pengelolaan limbah rumah tangga dan berpotensi menjadi model edukasi lingkungan berbasis komunitas yang berkelanjutan.
Purchase Decisions of Local Cosmetic Products among Generation Z: The Role of Brand Awareness, Brand Trust, and Brand Attitude Rachman, Eva Syariefah; Amarullah, Dudi; Astria, Nikita; Sakti, Aditya Sindu; Krois, Adysabzan T.
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.177

Abstract

The growth of the local cosmetics industry in Indonesia has shown significant growth in recent years, especially among Generation Z. This study aims to analyze the influence of brand awareness and brand trust on purchasing decisions for local cosmetic products, with brand attitude as a mediating variable. The research method uses a quantitative approach with an online survey of 164 Generation Z respondents who have purchased local cosmetics. Data analysis uses Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that brand awareness and brand trust have a significant positive effect on brand attitude. Brand attitude also has a significant effect on purchasing decisions. In addition, brand attitude is proven to mediate the influence of brand awareness and brand trust on purchasing decisions. These findings emphasize the importance of brand strengthening strategies to build positive consumer attitudes as a basis for forming purchasing decisions.
Co-Authors Amran Nur Astria, Nikita Bambang Tjiroso, Bambang Dudi Amarullah Krois, Adysabzan T. Sakti, Aditya Sindu Sandrawati, Sandrawati