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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Journal of Indonesian Economy and Business IIJSE Journal of Business Management
Dudi Amarullah
Fakultas Ekonomi Dan Bisnis, Universitas Khairun
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Praktik Keberlanjutan di Teaching Factory Agribisnis: Perspektif Model Bisnis Galushasti, Andarula; Anggraeni, Rifqi Dwi; Amarullah, Dudi
Journal of Business Management Vol. 2 No. 1 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i1.25

Abstract

Keberlanjutan dalam agribisnis semakin dipandang penting mengingat tantangan lingkungan global, masalah ketahanan pangan, dan harapan pemangku kepentingan yang terus berkembang. Konsep Teaching Factory (TF) di bidang agribisnis semakin populer sebagai model untuk mengintegrasikan pendidikan dengan industri untuk meningkatkan praktik pertanian berkelanjutan dan inovasi bisnis. Makalah ini mengeksplorasi titik temu antara praktik keberlanjutan dan model bisnis di Teaching Factory, khususnya dalam pengaturan agribisnis pasca-2022. Dengan menggunakan lensa model bisnis, kami memeriksa bagaimana keberlanjutan tertanam dalam TF, dan kami menilai tantangan dan peluang untuk menyelaraskan tujuan ekonomi, lingkungan, dan sosial dalam pendidikan agribisnis. Melalui studi kasus, yang didukung oleh penelitian terbaru, kami menyoroti model-model yang menunjukkan manfaat dan keterbatasan dari praktik-praktik berkelanjutan. Temuan kami berkontribusi pada wacana yang berkembang tentang peran TF dalam mendorong agribisnis berkelanjutan dan menawarkan implikasi praktis bagi para pendidik, pembuat kebijakan, dan praktisi industri.
Transformational Leadership and Turnover Intention in the Context of SMEs: Mediating Role of Work Engagement and Job Satisfaction Thahrim, Muhammad; Amarullah, Dudi; Damayanti, Ririn
Journal of Business Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i2.29

Abstract

Employee turnover has become a problem for many business owners because it affects the sustainability of the business. This research was intended to explore the role of transformational leadership in determining SME employee turnover intention with job satisfaction and work engagement as mediators. Using purposive sampling, two hundred twenty-seven responses were obtained by distributing questionnaires to SME employees. The PLS-SEM application was used to analyze the collected data. The results revealed that transformational leadership positively affects work engagement and job satisfaction. On the other hand, transformational leadership negatively affects turnover intention. In addition, the results also reveal that work engagement and job satisfaction negatively affect turnover intention. Furthermore, work engagement and job satisfaction also intercede the impact of transformational leadership on turnover intention. This research provides essential implications for managing human resources owned by SMEs.
Determinants of Indonesian SMEs’ Intentions to Adopt Fintech: an Innovation Diffusion Theory Perspective Bailusy, Muhsin N.; Pollack, Julien; Fahri, Johan; Amarullah, Dudi; Buamonabot, Irfandi
Journal of Indonesian Economy and Business Vol 40 No 2 (2025): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i2.10843

Abstract

Introduction/Main Objectives: Financial technology (Fintech) has become a solution for many SMEs seeking to improve business perfor­mance in an increasingly competitive business environment. Thus, it is important to investigate the factors underlying SMEs’ decision to adopt Fintech. Background Problem: Previous studies have applied various theoretical frameworks to explore Fintech adoption. Despite this, limited knowledge exists regarding the determinants influencing the adoption of Fintech among SMEs. Novelty: By using innovation diffusion theory, this study examines the underlying elements that contribute to the adoption of Fintech by SMEs. Research Methods: Data were collected using the survey approach. Self-administered question­naires were distributed to SMEs in Indonesia using purposive sampling, yielding 273 responses. The data were then analyzed using the partial least square structural equation modelling (PLS-SEM) method. Findings/Results: The results confirmed all hypotheses developed for the study. Specifi­cally, relative advantage, compatibility, complexity, and observability positively affect attitude towards Fintech adoption. In turn, positive attitude towards the adoption of Fintech has a significant impact on the intention to use Fintech. In addition, attitude mediates the relation­ship between IDT factors (relative advantage, compatibility, complexity, and observability) and Fintech adoption intention. Conclusion: Innova­tion diffusion theory is able to explain the factors that form SMEs' attitude and adoption intention toward Fintech. The outcomes of this research provide important implications both theoretically and practically.
Support for Tourism Development After The COVID-19 Pandemic: The Mediating Role of Quality of Life Muhammad, Musdar; Hatim, Fajri; Muhammad, Nurdin I.; Amarullah, Dudi
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.141

Abstract

The role of local communities is a crucial factor in tourism development, particularly post-COVID-19 pandemic. Within the framework of social exchange theory (SET), this study examines how perceived advantages (both personal and community) affect support for tourism development, with quality of life acting as a mediating factor. A total of 196 empirical data were successfully gathered through the distribution of questionnaires, which were subsequently analyzed using PLS-SEM techniques. The results indicate that perceived benefits (personal and community) positively affect quality of life. The study also revealed that the quality of life has a beneficial impact on the level of support for tourism development. The correlation between perceived advantages (both personal and community) and support for tourism growth is ultimately mediated by quality of life. This research significantly contributes to both practitioners and policymakers in developing sustainable tourism.
Examining the Influence of the Marketing Mix (4PS) on Manufacturers' Purchase Decisions of Imported Tobacco: A Case Study of PT Harum Tembakau Indonesia Saputra, Jeri Cahyadi; Amarullah, Dudi; Astria, Nikita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7175

Abstract

The tobacco industry is a strategic sector in Indonesia, contributing significantly to state revenue and employment absorption. Although Indonesia is known as a major tobacco producer, the demand from cigarette manufacturers for specific types of tobacco has driven imports from countries such Tiongkok, Brasil, India, Zimbabwe and Turki. PT Harum Tembakau Indonesia, a newly established company in 2024, was founded to meet this demand by supplying imported tobacco to manufacturers. In facing competition with more established firms, an effective marketing strategy becomes critically important. This study aims to analyze the influence of the marketing mix (product, price, place/distribution, and promotion) on manufacturers' purchase decisions regarding imported tobacco, with a case study on PT Harum Tembakau Indonesia. This research adopts a quantitative method using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The findings indicate that the variable place (distribution) has a positive and significant effect on purchase decision (β = 0.296; p = 0.006), while price does not show a significant influence (β = 0.120; p = 0.391). Interestingly, product (β = -0.386; p = 0.019) and promotion (β = -0.310; p = 0.001) exhibit negative and significant effects on purchase decision. The R² value of 0.225 suggests that the marketing mix model explains 22.5% of the variance in purchase decisions. These results have strategic implications, highlighting the need for the company to emphasize distribution reliability and to re-evaluate its product and promotion strategies to better align with the needs and expectations of manufacturers. This study is expected to serve as a reference for formulating more effective marketing strategies in the future.
STRATEGI PEMASARAN DIGITAL UMKM PANGAN LOKAL SAGU DI KELURAHAN GURAPING, KECAMATAN OBA UTARA, KOTA TIDORE KEPULAUAN Arilaha, Muhammad Asril; Buamonabot, Irfandi; Thahrim, Muhammad; Syahdan, Rinto; Amarullah, Dudi
Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) - Inpress
Publisher : Yayasan Lavandaia Dharma Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59458/jwl.v5i1.142

Abstract

Kegiatan pengabdian ini bertujuan untuk membantu mengatasi permasalahan kelompok lokal sagu di kelurahan Guraping, Kecamatan Oba Utara, Kota Tidore Kepulauan terkait masih terbatasnya pasar dari produk yang dihasilkan dengan harapan dapat meningkatkan pemahaman tentang konsep digital marketing serta mampu menerapkannya untuk menjangkau pasar yang lebih luas dan meningkatkan daya saing pada level nasional dan internasional. Metode yang digunakan untuk menyelesaikan permasalahan yang dihadapi adalah diskusi, wawancara, dan edukasi terkait digital marketing. Mayoritas peserta dalam kegiatan ini adalah perempuan dengan dominasi usia antara 38,89 persen. Selanjutnya, hasil akhir dari setelah kegiatan ini dilaksanakan adalah meningkatnya pemahaman tentang digital marketing dalam hal sosial media (Facebook, TikTok dan Instagram) sebagai akun media sosial juga sebagai wadah untuk mempromosikan dan menjual pangan sagu lokal. Terkahir, tim juga membantu membuatkan akun Facebook, TikTok dan Instagram dalam rangka memudahkan proses pemasaran dengan menggunakan sosial media.
EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE Amarullah, Dudi; Handriana, Tanti; Maharudin, Achmad
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 1 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.986 KB) | DOI: 10.26418/jebik.v11i1.50594

Abstract

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesia through the distribution of online questionnaires. The PLS-SEM technique was applied to perform hypothesis testing. The results of this study showed that eWOM credibility has a positive and significant effect on consumer trust toward e-retailers and purchase intentions, but not on perceived risk. In addition, the results showed that consumer trust toward e-retailers has a positive and significant effect on purchase intention. Meanwhile, perceived risk has a negative and significant effect on purchase intention. Moreover, while online shopping experience positively moderated the relationship between perceived risk and purchase intention, online shopping experience did not moderate the relationship between consumer trust toward e-retailers and purchase intention. The findings of this study make a significant contribution both to business actors in e-commerce and to policymakers.JEL: M31.
Co-Authors Andarula Galushasti Anggraeni, Rifqi Dwi Arilaha, Muhammad Asril Astria, Nikita Buamonabot, Irfandi DAMAYANTI, RIRIN Fahri, Johan Hatim, Fajri Maharudin, Achmad Muhammad, Musdar Muhammad, Nurdin I. Muhsin N Bailusy Pollack, Julien Saputra, Jeri Cahyadi Syahdan, Rinto Tanti Handriana Thahrim, Muhammad