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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Research
Varian Yudhiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Meningkatkan Mindset Entrepreneur Santri (Santripreneur) dalam Mewujudkan Kemandirian Ekonomi Pesantren Iwan Henri Kusnadi; Tita Kartika Dewi; Varian Yudhiansyah; Yogi Sugiarto Maulana
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7463

Abstract

Islamic boarding schools (pesantren) have great potential as centers for community-based economic empowerment, but the entrepreneurial mindset of students is often not optimally developed. This community service program aims to improve the entrepreneurial mindset of students at Al-Inayah Islamic Boarding School through experience-based training and intensive mentoring. The methods used include a participatory approach, interactive training, practical training on organic fertilizer production, strengthening Islamic entrepreneurial values, and mentoring in developing business ideas. This activity was attended by 30 students and evaluated using pre- and post-training instruments. The results showed a 36% increase in entrepreneurial mindset scores, accompanied by significant developments in creativity, risk-taking, and the ability to recognize market opportunities. The program also produced three initial business groups: organic fertilizer processing, agricultural product marketing, and agricultural equipment rental services, which serve as initial steps towards the economic independence of the Islamic boarding school. These findings confirm that experience-based training and ongoing mentoring are effective in shaping the entrepreneurial mindset of students and encouraging the optimization of the Islamic boarding school's productive assets as an effort to strengthen the economy based on Islamic values ​​and sustainability.
Utilizing Digital Branding for Galendo Ciamis MSMEs to Increase Competitiveness Varian Yudhiansyah; Lia Marliana; Yogi Sugiarto Maulana
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.747

Abstract

Galendo, a specialty product of Ciamis Regency, has great potential. However, amidst the digital economic transformation, Galendo MSMEs face several strategic issues that hinder their competitiveness. This study aims to explore digital branding strategies to increase the competitiveness of Galendo MSMEs, one of Ciamis's signature culinary products, and their contribution to local food security in the creative economy era. Despite having large market potential, the majority of Galendo MSMEs still rely on conventional marketing strategies, while consumer trends show a significant shift to digital platforms. This results in low visibility and competitiveness of Galendo compared to modern food products with stronger branding. This study uses an exploratory qualitative approach with a case study method. Informants were determined through purposive sampling, including Galendo MSME owners, digital marketing practitioners, the Ciamis Regency KUKMP Office, and consumers. The results show that Galendo MSMEs are beginning to realize the importance of digital branding, but still face limitations in digital literacy, content consistency, and brand differentiation strategies. On the other hand, significant opportunities exist through the use of social media, marketplaces, and local culture-based storytelling to build brand awareness, customer engagement, and brand differentiation. This research confirms that a targeted digital branding strategy not only strengthens the competitiveness of Galendo's MSMEs in the national market but also supports local food security by increasing demand and strengthening the supply chain for coconut, the primary raw material.
Co-Authors Iwan Henri Kusnadi Lia Marliana Tita Kartika Dewi Yogi Sugiarto Maulana