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All Journal Aplikasi Administrasi: Media Analisa Masalah Administrasi JMAN (Jurnal Mahasiswa Administrasi Negara)
Hestiani
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Sensitivitas Konsumen : Studi Tentang Persepsi Mahasiswa Pada Aksi Sosial Perusahaan Yang Mempengaruhi Pembelian Di Shopee Wulandari, Tiara; Fadli Hidayah, Faida; Hestiani; Dwi Lestari, Ita; Nuramadani, Afi; Tri Nugraha , Joko
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.331

Abstract

This study aims to analyze and understand the level of consumer sensitivity, particularly among university students, towards corporate social responsibility, which influences their shopping choices on the e-commerce platform Shopee. In today's modern era, consumers in online shopping consider not only product price and quality, but also the moral and ethical values ​​​​embraced by the seller. This study used a descriptive quantitative method. The research sample consisted of 72 respondents, namely Public Administration students of Tidar University class of 2024, determined by the Slovin formula. Primary data were obtained through a closed questionnaire using a Likert scale, focusing on indicators of consumer sensitivity, corporate social responsibility, and purchasing decisions. The research findings revealed that student sensitivity to corporate social responsibility is very high. Most respondents are willing to pay more for products from sellers who implement good environmental practices, ensure gender equity for female employees, and contribute to job creation. Students also showed significant rejection of unethical businesses, with the percentage of agreeing/strongly agreeing reaching 86.2% to avoid stores with bad reputations and 73.6% to boycott sellers who are not socially responsible. The conclusion of this study confirms that social responsibility and ethics in business have become the main factors, more important than price and quality, in influencing student loyalty and purchasing decisions on Shopee e-commerce.
ANALISIS SURVEY KEPUASAN PENGGUNA LAYANAN TERMINAL TIDAR Afi Nuramadani; Faida Fadli Hidayah; Ita Dwi Lestari; Hestiani; Tiara Wulandari; Joko Tri Nugraha
JMAN (Jurnal Mahasiswa Administrasi Negara) Vol. 9 No. 1 (2025): Jurnal Mahasiswa Ilmu Administrasi Negara
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jman.v9i1.4619

Abstract

Terminal Tidar merupakan salah satu fasilitas yang dibutuhkan masyarakat karena berperan sebagai simpul transportasi darat di Kota Magelang dan untuk melancarkan arus angkutan penumpang maupun barang, sehingga evaluasi kepuasan pengguna penting untuk meningkatkan kualitas layanan. Penelitian ini bertujuan untuk mengukur tingkat kepuasan pengguna layanan terminal, mengidentifikasi kekurangan dan kelebihan, menganalisis kualitas layanan serta merumuskan langkah-langkah untuk meningkatkan kualitas layanan terminal. Metode yang digunakan yaitu pendekatan kuantitatif deskriptif dengan menggunakan kuesioner tertutup skala likert kepada 72 responden dan dipilih melalui teknik probability sampling. Data dianalisis secara deskriptif dan inferensial dengan menggunakan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa tingkat kepuasan pengguna layanan terminal berada pada kategori sedang hingga tinggi dengan aspek kebersihan, keamanan, kenyamanan dan fasilitas menjadi faktor utama yang mempengaruhi kepuasan pengguna. Dari hasil penelitian ini, menegaskan pentingnya peningkatan kualitas layanan Terminal Tidar untuk mendukung mobilitas masyarakat dan memberikan rekomendasi bagi pengelola terminal untuk diperbaiki lagi kedepannya serta lebih responsif terhadap kebutuhan pengguna layanan Terminal Tidar.
Sensitivitas Konsumen : Studi Tentang Persepsi Mahasiswa Pada Aksi Sosial Perusahaan Yang Mempengaruhi Pembelian Di Shopee Wulandari, Tiara; Fadli Hidayah, Faida; Hestiani; Dwi Lestari, Ita; Nuramadani, Afi; Tri Nugraha , Joko
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.331

Abstract

This study aims to analyze and understand the level of consumer sensitivity, particularly among university students, towards corporate social responsibility, which influences their shopping choices on the e-commerce platform Shopee. In today's modern era, consumers in online shopping consider not only product price and quality, but also the moral and ethical values ​​​​embraced by the seller. This study used a descriptive quantitative method. The research sample consisted of 72 respondents, namely Public Administration students of Tidar University class of 2024, determined by the Slovin formula. Primary data were obtained through a closed questionnaire using a Likert scale, focusing on indicators of consumer sensitivity, corporate social responsibility, and purchasing decisions. The research findings revealed that student sensitivity to corporate social responsibility is very high. Most respondents are willing to pay more for products from sellers who implement good environmental practices, ensure gender equity for female employees, and contribute to job creation. Students also showed significant rejection of unethical businesses, with the percentage of agreeing/strongly agreeing reaching 86.2% to avoid stores with bad reputations and 73.6% to boycott sellers who are not socially responsible. The conclusion of this study confirms that social responsibility and ethics in business have become the main factors, more important than price and quality, in influencing student loyalty and purchasing decisions on Shopee e-commerce.
Co-Authors Afi Nuramadani Dwi Lestari, Ita Fadli Hidayah, Faida Faida Fadli Hidayah Ita Dwi Lestari Joko Tri Nugraha Nuramadani, Afi Tiara Wulandari Tri Nugraha , Joko Wulandari, Tiara