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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Aplikasi Administrasi: Media Analisa Masalah Administrasi
Dwi Lestari, Ita
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Social Sciences Other

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Sensitivitas Konsumen : Studi Tentang Persepsi Mahasiswa Pada Aksi Sosial Perusahaan Yang Mempengaruhi Pembelian Di Shopee Wulandari, Tiara; Fadli Hidayah, Faida; Hestiani; Dwi Lestari, Ita; Nuramadani, Afi; Tri Nugraha , Joko
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.331

Abstract

This study aims to analyze and understand the level of consumer sensitivity, particularly among university students, towards corporate social responsibility, which influences their shopping choices on the e-commerce platform Shopee. In today's modern era, consumers in online shopping consider not only product price and quality, but also the moral and ethical values ​​​​embraced by the seller. This study used a descriptive quantitative method. The research sample consisted of 72 respondents, namely Public Administration students of Tidar University class of 2024, determined by the Slovin formula. Primary data were obtained through a closed questionnaire using a Likert scale, focusing on indicators of consumer sensitivity, corporate social responsibility, and purchasing decisions. The research findings revealed that student sensitivity to corporate social responsibility is very high. Most respondents are willing to pay more for products from sellers who implement good environmental practices, ensure gender equity for female employees, and contribute to job creation. Students also showed significant rejection of unethical businesses, with the percentage of agreeing/strongly agreeing reaching 86.2% to avoid stores with bad reputations and 73.6% to boycott sellers who are not socially responsible. The conclusion of this study confirms that social responsibility and ethics in business have become the main factors, more important than price and quality, in influencing student loyalty and purchasing decisions on Shopee e-commerce.
PENGARUH REFLEKSI DIRI KRITIS TERHADAP KESIAPAN MENGAJAR MAHASISWA CALON GURU MELALUI PENGALAMAN OBSERVASI SEKOLAH Dwi Lestari, Ita; Ersi Anggita, Ana; Emilia, Wulan; Netriwati; Nendra, Fadly
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.44107

Abstract

This study aims to analyze the effect of critical self-reflection on the teaching readiness of pre-service teachers and to examine the differences in teaching readiness before and after observation activities. The study employed a quantitative approach with a pretest–posttest design. Data were collected using questionnaires measuring teaching readiness at the pre- and post-observation stages, as well as critical self-reflection at the post-observation stage. Data analysis was conducted using descriptive and inferential statistics with the assistance of SPSS, including the Paired Sample t-Test and simple linear regression. The results showed that there was no significant difference in teaching readiness before and after observation (Sig = 0.343 > 0.05), although there was an increase in the mean score. However, the regression analysis indicated that critical self-reflection had a significant effect on teaching readiness (Sig = 0.000 < 0.05), with a coefficient of determination of 0.632. This finding suggests that critical self-reflection makes a strong contribution to students’ teaching readiness. These findings indicate that observation activities alone are insufficient to significantly improve teaching readiness without being accompanied by a process of critical self-reflection. Therefore, the integration of structured reflective activities in pre-service teacher education is essential to optimally enhance teaching readiness.
Sensitivitas Konsumen : Studi Tentang Persepsi Mahasiswa Pada Aksi Sosial Perusahaan Yang Mempengaruhi Pembelian Di Shopee Wulandari, Tiara; Fadli Hidayah, Faida; Hestiani; Dwi Lestari, Ita; Nuramadani, Afi; Tri Nugraha , Joko
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.331

Abstract

This study aims to analyze and understand the level of consumer sensitivity, particularly among university students, towards corporate social responsibility, which influences their shopping choices on the e-commerce platform Shopee. In today's modern era, consumers in online shopping consider not only product price and quality, but also the moral and ethical values ​​​​embraced by the seller. This study used a descriptive quantitative method. The research sample consisted of 72 respondents, namely Public Administration students of Tidar University class of 2024, determined by the Slovin formula. Primary data were obtained through a closed questionnaire using a Likert scale, focusing on indicators of consumer sensitivity, corporate social responsibility, and purchasing decisions. The research findings revealed that student sensitivity to corporate social responsibility is very high. Most respondents are willing to pay more for products from sellers who implement good environmental practices, ensure gender equity for female employees, and contribute to job creation. Students also showed significant rejection of unethical businesses, with the percentage of agreeing/strongly agreeing reaching 86.2% to avoid stores with bad reputations and 73.6% to boycott sellers who are not socially responsible. The conclusion of this study confirms that social responsibility and ethics in business have become the main factors, more important than price and quality, in influencing student loyalty and purchasing decisions on Shopee e-commerce.
Co-Authors Emilia, Wulan Ersi Anggita, Ana Fadli Hidayah, Faida Fadly Nendra Hestiani Netriwati Nuramadani, Afi Tri Nugraha , Joko Wulandari, Tiara