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All Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Halim , Wiliana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Implementasi Promosi Marketing Mix pada Usaha Toko Oki MKGR Suprapto, Yandi; Halim , Wiliana
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4ch8xq70

Abstract

The purpose of this article is to examine the implementation of the marketing mix promotion at the Oki MKGR Store. The identification results show a visible impact and improvement in Oki MKGR Store sales. This includes increased consumer brand awareness of the business, easier purchasing activities for buyers with WhatsApp, and increased daily sales from consumers viewing Oki MKGR Store content and posts on Instagram and Facebook.
Co-Authors Suprapto, Yandi