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Strategi Komunikasi Perusahaan Umum Daerah (Perumda) Wairpu’an Kabupaten Sikka untuk Meningkatkan Produktivitas dan Kepuasan Kerja Maria Silvana Carcia; Anastasia Krisyanti; Maria Meliani; Patricia Matilda Tina; Theresia Yunita; Mario Marianus Frengki
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5482

Abstract

This study aims to analyze the organizational communication strategies implemented by PERUMDA Drinking Water Wairpu'an Sikka Regency in an effort to increase employee productivity and job satisfaction. Effective organizational communication is a fundamental element in building optimal performance, especially in public service companies that demand continuous cross-unit coordination. This research uses a qualitative descriptive method with data collection techniques through in-depth interviews and direct observation of company leaders and the organization's work environment. The results of the study show that PERUMDA Wairpu'an implements three main communication strategies, namely: (1) open communication through the implementation of open door policies and the implementation of regular coordination meetings; (2) clarity of the message with the use of simple, systematic language, and supported by visual media that is easy for employees to understand; and (3) speed of information delivery through early warning systems and emergency communication protocols. The implementation of this structured communication strategy has been proven to be able to create a conducive work climate, increase employee motivation and job satisfaction, and strengthen coordination and work effectiveness between units. This study recommends the development of an integrated communication system based on information technology and the implementation of effective communication training programs for all levels of the organization to support the sustainability of company performance.
Analisis Strategi Pengembangan Industri Coklat Lokal COSIK Berbasis Kakao Kabupaten Sikka Anastasia Krisyanti; Emilianus Eo Kutu Goo; Patricius Santio L.S.Botu; Maria Fitriana Dewi Damayanti; Maria Rosadalima; Mikhael Anjelo
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2805

Abstract

This study aims to describe the production process, business strategy, and product offerings of the COSIK chocolate factory located in Maumere, Sikka Regency, East Nusa Tenggara. The COSIK chocolate factory utilizes local raw materials, such as cocoa beans, obtained directly from local farmers, and implements a processing process without the use of chemical preservatives. This approach not only increases the added value of local products but also supports community economic empowerment through partnerships with cocoa farmers in the region. Furthermore, the use of simple yet modern technology enables a hygienic production process that meets quality standards. The results show that the COSIK chocolate factory contributes to improving the quality of local cocoa, developing innovative products based on natural ingredients, and strengthening the region's identity as a producer of quality chocolate. Thus, COSIK serves not only as a production unit but also as a sustainable business model that integrates environmental, social, and economic aspects in a food processing industry based on local resources.