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All Journal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Kiu, Isra Putri Arieka M. Yasin
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Education Engineering Medicine & Pharmacology Public Health Social Sciences

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Inovasi Pengembangan Ekonomi Desa melalui Digitalisasi Berbasis Potensi Lokal Masyarakat Desa Lompotoo Asnawi, Melan Angriani; Kusuma, Citra Aditya; Kiu, Isra Putri Arieka M. Yasin
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 3 (2025): Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i3.34588

Abstract

This community service program was implemented in Lompotoo Village to address low digital literacy, limited MSME branding, and the suboptimal utilization of local resources. The activities included digital marketing training, content creation workshops, and branding education based on the village’s local potential. A participatory approach was used through four stages: preparation, implementation, evaluation, and follow-up. The results show a significant increase in community digital understanding, demonstrated by a 38–39 point improvement in pre-test and post-test scores. Additionally, a local product innovation called “LOPBOBA” was successfully developed, and the village website began operating as a promotional platform for MSMEs. This program has strengthened community digital skills, enhanced village identity, and supported sustainable local economic growth.
Co-Authors Asnawi, Melan Angriani Citra Aditya Kusuma