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All Journal Jurnal Puan Indonesia
Nurzakiyya, Nurzakiyya
Unknown Affiliation
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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PEMANFAATAN E-COMMERCE UNTUK MEMPERLUAS PASAR UMKM DI KELURAHAN GANTING KOTA PADANG PANJANG DI ERA DIGITAL Putri, Renda; Adhawiyyah , Tiara Rabiatul; Nurzakiyya, Nurzakiyya; Sabrina, Aeryn Febi; Hasanah, Anisalsa Derian; Akbar, Farhan; Safitri, Latifah; Zaki, Muhammad; Khairunnisa, Najwa; Wati, Seftia Rahma; Ningsih, Yulia
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.491

Abstract

The rapid development of information technology in the digital economyera requires Micro, small, and medium enterprises (MSMEs)to adapt fromconventional marketing systems to digital systems to expand marketreach. However, MSMEs in Ganting Village, Padang Panjang City, still facesignificant obstacles, including low digital literacy. Limited ability to mangeonline stores on marketplaces, and a lack of skills in creating attractivemarketing content. The community service program uses a descriptivequalitative approach. The activities were conducted on December 12, 2025,targeting MSMEs actors and PKK members in Ganting Villge. Theimplementation methods included educational materials, socialization,intensive training on creating product content and digital salesmanagement. The implementation of the activities showed positive resultsin increasing the participants’ knowledge and digital literacy. Mostparticipants began to umderstand the basic steps of uploading products,writing attractive descriptions, and managing online consumercommunication. Furthermore, the program encouraged a midset shiftamong MSMEs toward adopting digital based business recording systems.
Co-Authors Adhawiyyah , Tiara Rabiatul Akbar, Farhan Hasanah, Anisalsa Derian Khairunnisa, Najwa Muhammad Zaki Putri, Renda Sabrina, Aeryn Febi Safitri, Latifah Wati, Seftia Rahma Yulia Ningsih