Saragih, Hewa Angriani
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KAIDAH FIQHIYYAH DAN PERLINDUNGAN KONSUMEN DALAM AKAD JUAL BELI SYARIAH: ANALISIS TERHADAP PRAKTIK BISNIS DI ERA DIGITAL Saragih, Hewa Angriani; Alda Widyana; Khairunnisa Salsabilah Putri; Abdul Rahman
Jotika Research in Business Law Vol. 5 No. 1 (2026): Januari
Publisher : Jotika English and Education Center

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Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam praktik bisnis, termasuk dalam sistem jual beli berbasis syariah. Namun, dinamika ini juga menimbulkan tantangan baru terhadap perlindungan konsumen Muslim. Penelitian ini bertujuan untuk menganalisis relevansi dan penerapan kaidah fiqhiyyah dalam menjaga prinsip keadilan, kejujuran, dan keamanan dalam transaksi jual beli online berbasis syariah. Metode penelitian yang digunakan adalah library research, dengan mengkaji literatur klasik dan kontemporer berupa kitab fiqih, jurnal ekonomi Islam, fatwa DSN-MUI, serta regulasi perlindungan konsumen. Hasil kajian menunjukkan bahwa prinsip-prinsip fiqhiyyah seperti “al-yaqin la yazulu bisy-syak” (keyakinan tidak hilang karena keraguan), “al- ghurmu bil ghun” (risiko sebanding dengan keuntungan), dan “la dharar wa la dhirā” (tidak boleh membahayakan diri dan orang lain) menjadi dasar dalam perlindungan konsumen Muslim. Dengan penerapan kaidah tersebut, praktik bisnis digital dapat diarahkan agar tetap sesuai dengan maqāṣid al-syarī‘ah, yaitu menjaga harta (hifz al-māl) dan keadilan dalam muamalah.
Pemanfaatan Media Sosial Sebagai Strategi E-Bisnis Dalam Meningkatakan Penjualan Kopi Kenangan Saragih, Hewa Angriani; Widyana, Alda; Tarigan, Anggi Zahara; Salsabila, Khairunnisa; Nurbaiti, Nurbaiti
Journal of Student Development Information System (JoSDIS) Vol 6, No 1: JoSDIS | Januari 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i1.8849

Abstract

This study aims to analyze the utilization of social media as an e-business strategy to increase sales at Kopi Kenangan. The research employs a descriptive qualitative method through observation, interviews, and documentation. Interviews were conducted with a staff member at the Kopi Kenangan outlet on Jalan Pancing, Medan, as well as several active consumers as primary data sources. The findings indicate that social media functions mainly as a tool for information dissemination and branding rather than a primary driver of sales. The uploaded content tends to be informative and lacks interactivity, resulting in weak consumer engagement. Consumers more frequently learn about promotions through in-store banners or the application, while purchase decisions are influenced by personal needs, strategic store location, and direct in-store experience. This study recommends optimizing interactive content, visual storytelling, and digital collaborations to enhance the effectiveness of e-business strategies.