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All Journal Sodality: Jurnal Sosiologi Pedesaan
Abdillah, Ridlo
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Arts Humanities Environmental Science Social Sciences

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Jejaring Kolaborasi ATP IPB Berbasis Komunitas Petani dalam Ekosistem Digital Berkesejahteraan Abdillah, Ridlo; Satria, Arif; M Kolopaking, Lala; Ridlo Abdillah
Sodality: Jurnal Sosiologi Pedesaan Vol. 13 No. 2 (2025): Sosiologi: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/13202564466

Abstract

This study identifies how Agribusiness and Technology Park of IPB University (ATP IPB), a technology park entity at a state university, builds collaborative networks based on farmer communities within a welfare-oriented digital ecosystem. This study aims to describe the role of digital technology in the Industrial Revolution 4.0 era that supports ATP IPB in expanding collaborative networks, especially with farmer communities and markets using the internet. This study explains how the WhatsApp digital application and website-based information systems or mobile applications are used to build collaborative networks between ATP IPB, farmer communities and markets. With qualitative analysis, this study reveals that ATP IPB functions as a link between farmer communities to modern markets, both supermarkets and aggrotech start-ups that also utilize digital technology to access consumers. The results of the study show that the process of interaction, communication and coordination between ATP IPB, farmer communities, and consumers supported using the internet and digital technology such as WhatsApp applications, websites, e-mail, and e-commerce becomes more efficient. This study concludes that the penetration of internet and digital technology strengthens the collaborative networks between ATP IPB based on farmer communities in a welfare-oriented digital ecosystem.
Co-Authors Arif Satria Lala M Kolopaking Ridlo Abdillah