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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Hikamatzu Journal of Multidisciplinary Research
Desi Fitriana Rahmawati
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Other

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Peran Digital Marketing dalam Pengembangan Kegiatan Promosi UMKM Abon buana Desa Caruban Kecamatan Ringinarum Ade Bagus Primadoni; Meilan Tri Wuryani; Rachmat Imam Muslim; Dian Kusumawati; Desi Fitriana Rahmawati
Hikamatzu | Journal of Multidisciplinary Vol. 3 No. 1 (2026): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of regional economic development, including in Caruban Village, Ringinarum District. One growing MSME is Abon Buana, which faces challenges in expanding its product promotional reach to compete in an increasingly competitive market. Utilizing digital marketing is a strategic solution to increase promotional effectiveness while expanding its target market. This study aims to analyze the role of digital marketing in developing promotional activities for Abon Buana. The method used was descriptive qualitative through observation, interviews, and documentation. The results show that the implementation of digital marketing, particularly through social media (Instagram, Facebook, and WhatsApp Business) and marketplace platforms, contributes significantly to introducing products to the wider public, increasing interaction with consumers, and strengthening brand image. Creative content strategies tailored to local and global consumer trends have proven effective in attracting buyers. However, challenges include limited technology management capabilities, consistent content creation, and the need for ongoing mentoring. Thus, digital marketing plays a crucial role in strengthening the promotion of Abon Buana's MSMEs in Caruban Village, Ringinarum District, while also opening up opportunities to increase competitiveness in a broader market
ANALISIS PENANAMAN NILAI-NILAI KARAKTER PADA SISWA SEKOLAH DASAR (STUDI EKSPLORASI MEMBENTUK BUDI PEKERTI LUHUR DAN AKHLAK PADA SISWA SD) Desi Fitriana Rahmawati; Dian Kusumawati; Ade Bagus Primadoni
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.40267

Abstract

The research aims to examine the implementation of character education in shaping students’ noble character and moral behavior at SD Muhammadiyah Sukorejo. The research is motivated by the decline in students’ character values influenced by globalization, digital culture, and the weakening of moral habituation in the school environment. Data collection techniques were carried out through observation, interviews, and documentation involving the principal, class teachers, and fifth grade students. Data analysis techniques used interactive analysis consisting of data reduction, data presentation, and drawing conclusions. Results indicate that character values instilled include social responsibility and spiritual responsibility, which are implemented through daily habituation activities, teacher role modeling, Integrating Islamic principles into educational activities and school culture. Supporting factors include a religious school environment, consistent teacher exemplification, and strong institutional commitment, while Factors hindering progress include disparities in students' family conditions and a lack of parental participation. In general, the implementation of moral education at Muhammadiyah Sukorejo Elementary School contributes positively to shaping students who demonstrate discipline, responsibility, religiosity, and noble character.
Co-Authors Ade Bagus Primadoni Dian Kusumawati meilan tri Wuryani Rachmat Imam Muslim