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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Hikamatzu Journal of Multidisciplinary Research
Rachmat Imam Muslim
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Pengembangan Kepribadian Pemuda pada Era Society 5.0 untuk Menguatkan Konsep Diri Yan Imam Santoso; Utomo Utomo; Rachmat Imam Muslim; Retna Widyastuti; Mufdi Yukanto
Jurnal Pengabdian Masyarakat Nusantara Vol. 7 No. 1 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v7i1.637

Abstract

Rapid technological developments in the Society 5.0 era have had a significant impact on the character and personality of the younger generation. Ease of access to information and interaction in cyberspace has the potential to cause the younger generation to lose their identity and fall into negative behavior. Strengthening self-concept is crucial in facing this challenge. This research aims to strengthen students' self-concept as an effort to develop personality and build positive character in the Society 5.0 era. This research involved 50 students from various organizations at Muhammadiyah University Kendal Batang. The method used is a socialization workshop with a self-project approach, where students are asked to make a wish list and determine their priority scale. Evaluation is carried out through surveys to measure understanding of self-concept before and after the activity. The survey results showed an increase in students' understanding of self-concept after participating in the activity. Students become better able to recognize themselves, determine goals, and develop plans to achieve their goals. Apart from that, this activity also increases students' self-confidence and motivation. Strengthening self-concept through socialization workshop activities has proven effective in developing student personalities in the Society 5.0 era. Strengthening self-concept helps students build positive character, increase self-confidence, and develop the ability to determine life goals and develop plans to achieve them.
Peningkatan Kesadaran Belajar dan Pendidikan Karakter Melalui Komunitas Belajar Anak Rachmat Imam Muslim; Dian Kusumawati; Meilan Tri Wuryani; Ade Bagus Primadoni; Mar’atul Faida
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2862

Abstract

Technological advances bring positive and negative currents to the way students and the younger generation learn. Students can search for information and even the answers they need by utilizing technological advances. Unfortunately, the easy access to information received by students through technology without proper filtering or control will give rise to inequality in the younger generation, and negative foreign cultures sometimes affect our character as Indonesians. If bad habits are carried out continuously, they will stick and become bad character. Student character is a very important concern, and it is the homework of teachers and parents to complete it. Character will be the character, character, and behavior shown by the habits they carry out. Habits can grow through the environment in which they are formed, including family, school, and society. This community service has the aim of optimizing youth organizations as an environment for students to learn so that awareness grows in learning while at the same time embedding character values through the environment in which they are formed. Community service activities are carried out by forming study groups and utilizing existing facilities in the living environment, such as village halls, mosques, and parks. It is hoped that good habits in learning will stick with students and will increase awareness of learning.
Peran Digital Marketing dalam Pengembangan Kegiatan Promosi UMKM Abon buana Desa Caruban Kecamatan Ringinarum Ade Bagus Primadoni; Meilan Tri Wuryani; Rachmat Imam Muslim; Dian Kusumawati; Desi Fitriana Rahmawati
Hikamatzu | Journal of Multidisciplinary Vol. 3 No. 1 (2026): Multidisciplinary Approach
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of regional economic development, including in Caruban Village, Ringinarum District. One growing MSME is Abon Buana, which faces challenges in expanding its product promotional reach to compete in an increasingly competitive market. Utilizing digital marketing is a strategic solution to increase promotional effectiveness while expanding its target market. This study aims to analyze the role of digital marketing in developing promotional activities for Abon Buana. The method used was descriptive qualitative through observation, interviews, and documentation. The results show that the implementation of digital marketing, particularly through social media (Instagram, Facebook, and WhatsApp Business) and marketplace platforms, contributes significantly to introducing products to the wider public, increasing interaction with consumers, and strengthening brand image. Creative content strategies tailored to local and global consumer trends have proven effective in attracting buyers. However, challenges include limited technology management capabilities, consistent content creation, and the need for ongoing mentoring. Thus, digital marketing plays a crucial role in strengthening the promotion of Abon Buana's MSMEs in Caruban Village, Ringinarum District, while also opening up opportunities to increase competitiveness in a broader market
Co-Authors Ade Bagus Primadoni Desi Fitriana Rahmawati Dian Kusumawati Mar’atul Faida meilan tri Wuryani Mufdi Yukanto Retna Widyastuti Utomo Utomo Yan Imam Santoso