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All Journal Jurnal Ilmu Manajemen Dan Pendidikan
Nadia Septiasa
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Analisis Pengaruh Komunikasi Bisnis Digital terhadap Kepercayaan Konsumen di Waroeng Doloe Desvika Anggraini Adrialno; Nadia Septiasa; Siti Nursima Arora; M. Naufal Muzakhi; Susriyanti, Susriyanti
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 2 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has transformed the way companies interact with their customers, making digital business communication a key factor in building trust. This study aims to analyze the effect of digital business communication on consumer trust at Waroeng Doeloe. A quantitative approach was employed, with data collected through questionnaires distributed to consumers who interact via digital channels. The data were analyzed using simple linear regression. The results indicate that digital business communication has a positive and significant effect on consumer trust, particularly through efficient, transparent, and responsive communication.
Co-Authors Desvika Anggraini Adrialno M. Naufal Muzakhi Siti Nursima Arora Susriyanti, Susriyanti