Jurnal Ilmu Manajemen Dan Pendidikan
Vol. 2 No. 4 (2026): Januari - Maret

Analisis Pengaruh Komunikasi Bisnis Digital terhadap Kepercayaan Konsumen di Waroeng Doloe

Desvika Anggraini Adrialno (Unknown)
Nadia Septiasa (Unknown)
Siti Nursima Arora (Unknown)
M. Naufal Muzakhi (Unknown)
Susriyanti, Susriyanti (Unknown)

Article Info

Publish Date
02 Jan 2026

Abstract

The development of digital technology has transformed the way companies interact with their customers, making digital business communication a key factor in building trust. This study aims to analyze the effect of digital business communication on consumer trust at Waroeng Doeloe. A quantitative approach was employed, with data collected through questionnaires distributed to consumers who interact via digital channels. The data were analyzed using simple linear regression. The results indicate that digital business communication has a positive and significant effect on consumer trust, particularly through efficient, transparent, and responsive communication.

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Journal Info
Jurnal Ilmu Manajemen Dan Pendidikan
Website

Abbrev

jimp

Publisher

CV ITTC Indonesia

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmu Manajemen Dan Pendidikan ( E-ISSN : 3062-7788) adalah jurnal yang diterbitkan oleh CV. ITTC-INDONESIA. Jurnal Ilmu Manajemen Pendidikan ini memuat hasil penelitian yang berkualitas di bidang Manajemen Pendidikan baik pendidikan formal, informal dan Non- formal. Semua publikasi di jurnal ...