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All Journal IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
R Y Susanto
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Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Work Culture on Performance Productivity of Landungsari Village Apparatus, Dau District, Malang Regency Valensia Bulu; R Y Susanto; Fendiyatmi Kusufa
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The study aims to directly determine whether there is a significant influence on work culture on employee performance productivity at the Landungsari Village Office, Dau District, Malang Regency. One of the methods or techniques used in collecting data or information is questionnaires, observation and documentation. The population in this study was 50, as used for sampling using the total sampling method, which means that the entire population will be used as a sample, so the conclusion is that the sample used in this study was 50 samples. The data analysis used in this study was using simple linear regression analysis, as assisted by using SPSS 26 Software. The results found in this study were that there was a significant influence on work culture on employee performance productivity at the Landungsari Village Office, Dau District, Malang Regency
The Influence of Total Quality Management on Operational Performance at Rayz UMM Malang Hotel Alma Karistiana; R Y Susanto; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this research is to determine the effect of total quality management on operational performance at Hotel Rayz UMM Malang. This is a quantitative study. The sampling method used in this research is random sampling with 47 respondents. Data collection techniques include observation, questionnaires, literature studies, and documentation. The data analysis method is simple linear regression. The research results prove that total quality management has a significant and positive effect on operational performance at Hotel Rayz UMM Malang, as indicated by a calculated t value of 6.440, representing an influence of 66.4%. The aspects of total quality management that affect operational performance include employees focusing on providing good service to customers, conducting evaluations for continuous service improvement, employees receiving training programs for skill development, and good communication between management and employees.
The Role of Digital Marketing in Increasing Sales (Case Study on Small and Medium Enterprises at Kerupuk Singkong Cap Tawon) Anggelina Liuk; Warter Agustim; R Y Susanto
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to investigate the role of digital marketing in increasing sales for the cassava cracker SME "Cap Tawon" in Malang, East Java, Indonesia. The study uses a quantitative approach, analyzing data from a survey involving 20 respondents (mostly women aged 24–39). It explores the impact of several dimensions of digital marketing: transaction costs, interactive communication, incentive programs, and website design. Findings show that the SME effectively utilizes various social media platforms (Facebook, Instagram, WhatsApp Business, and TikTok) for marketing purposes. Facebook and Instagram are used to present visually appealing content, while WhatsApp Business facilitates customer communication and transactions. TikTok targets a younger demographic. The results indicate a strong positive correlation between the use of these platforms and increased sales and customer reach.The study also reveals that digital marketing enables cost-effective promotional strategies while fostering customer relationships and loyalty. The SME's use of digital marketing has led to a sales increase of up to 30% and expansion into new markets.The study concludes that digital marketing is crucial for SMEs in today’s digital landscape. It highlights the importance of creating engaging content, offering incentives, facilitating customer interaction, and maintaining an appealing online presence.
Raw Material Cost Risk Management Strategy to Improve Financial Resilience of Culinary MSMEs in Batu City Beatrix Liwa Tolok; Cakti Indra Gunawan; R Y Susanto
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 1 (2026): February
Publisher : International Research and Development for Human Beings (IRDH)

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Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector play a crucial role in supporting regional economic development, particularly in Batu City, which is widely recognized as a tourism hub. The high level of tourism activities encourages the growth of culinary MSMEs while simultaneously increasing business competition and operational risks. One of the main challenges faced by culinary MSMEs is the fluctuation in raw material costs, which can directly affect financial stability and business sustainability. Inadequate risk management related to raw material costs may reduce profit margins, disrupt cash flow, and weaken the financial resilience of MSMEs. This study aims to analyze effective raw material cost risk management strategies in enhancing the financial resilience of culinary MSMEs in Batu City. The research method employed is a qualitative approach using a case study design, involving two culinary MSMEs: Ketan KD and Bakso Mantul Balungan Khas Malang. Data were collected through observation, structured interviews with business owners, documentation, and literature study. Data analysis was conducted using SWOT analysis supported by the IFAS, EFAS, and Internal–External (IE) Matrix. The findings indicate that raw material cost risk management strategies, including supplier diversification, planned inventory management, systematic financial recording, and flexible pricing adjustments, are effective in improving cash flow stability, resilience to raw material price fluctuations, and business sustainability. Therefore, appropriate risk management strategies play a crucial role in strengthening the financial resilience of culinary MSMEs in Batu City
Co-Authors Alma Karistiana Anggelina Liuk Beatrix Liwa Tolok Cakti Indra Gunawan Fendiyatmi Kusufa Valensia Bulu Warter Agustim Yuni Setyawati