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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Council: Education Journal of Social Studies
Indra Syamson
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Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Marketing Management and Distribution of Vannamei Shrimp at the Karangantu Fisheries Polytechnic Installation, Serang City Yernawilis, Yernawilis; Mesenu, Mesenu; Zalmirosano, Zalmirosano; Indra Syamson; Harisjon, Harisjon; Agung D Anggoro; Ratih Martia Rahmani
Council: Education Journal of Social Studies Vol. 4 No. 1 (2026): Council: Education Journal of Social Studies
Publisher : Yayasan Insan Mulia Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59923/council.v4i1.625

Abstract

Vannamei shrimp (Litopenaeus vannamei) is one of the leading commodities in the Indonesian aquaculture industry due to its high productivity, relatively rapid growth, and strong adaptability to diverse environmental conditions. This study aims to analyse marketing management and distribution aspects of vannamei shrimp at the Karangantu Installation of the Polytechnic of Fisheries Business Expertise, Kasemen District, Serang City, Banten Province, with a focus on improving efficiency, competitiveness, and the sustainability of aquaculture enterprises. The research employed a descriptive method with a qualitative approach, conducted through field observations, in-depth interviews with relevant stakeholders, and analysis of secondary data related to production, marketing, and distribution. The findings indicate that the implementation of well-planned marketing strategies, supported by efficient distribution systems and integrated supply chain management, contributes significantly to increased productivity and profitability of vannamei shrimp farming. The study concludes that strengthening marketing management and distribution plays a strategic role in enhancing the performance and sustainability of aquaculture businesses. Furthermore, the findings provide educational contributions to the development of entrepreneurship learning and agribusiness management in vocational education, particularly in improving students’ competencies and encouraging managerial innovation towards sustainable aquaculture.
KEANEKARAGAMAN DAN STRUKTUR KOMUNITAS IKTIOFAUNAPADA EKOSISTEM MANGROVE DI AIR BANGIS,KABUPATEN PASAMAN BARAT Indra Syamson; Ratih Martia Rahmani; Zalmi Rosano; Mesenu; Harisjon; Siti Aisyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 3 (2026): June 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i3.6652

Abstract

Mangrove ecosystems are important habitats for various fish species in coastal and estuarine areas. This study aims to analyze the diversity and structure of ichthyofauna communities in the mangrove ecosystem in Air Bangis, West Pasaman Regency based on salinity gradients. The study was conducted from January–March 2024 using a quantitative descriptive survey method with a spatial approach at three stations representing different salinity gradients, namely Station 1 (Upstream, 3.2 ppt), Station 2 (Estuary, 14.7 ppt), and Station 3 (Mangrove/Coastal, 27.5 ppt). Fish sampling was carried out using gill nets and cast nets. Data analysis included the Shannon-Wiener diversity index (H’), evenness index (E), and Simpson dominance index (C), as well as ANOVA tests and Tukey HSD follow-up tests. The results showed the discovery of 10 fish species with a total of 234 individuals. The highest H’ value was found at Station 2 (H’ = 2.18; medium category), with the highest uniformity value (E = 0.85) and the lowest dominance (C = 0.19). The ANOVA test showed a significant difference in fish community structure between stations (p < 0.05). Salinity gradient was proven to have a significant effect on fish diversity (r = 0.78; R² = 0.61; p = 0.028). The estuary area has the highest ecological productivity and plays an important role as a transitional habitat for ichthyofauna. Management and conservation of the Air Bangis mangrove ecosystem need to be carried out sustainably to maintain the stability of the fish community and the ecological function of the coastal area
Co-Authors Agung D Anggoro Harisjon Harisjon, Harisjon Mesenu Mesenu, Mesenu Ratih Martia Rahmani Siti Aisyah Yernawilis, Yernawilis Zalmi Rosano Zalmirosano, Zalmirosano