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All Journal Dinasti International Journal of Education Management and Social Science Sanskara Manajemen dan Bisnis Council: Education Journal of Social Studies
Yernawilis, Yernawilis
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Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Other

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Social Media Analysis of Brand Awareness and Brand Image on Visitor Levels at Smart Fisheries Village (SFV) on Java Island Alima Nostalia Suseno, Dewi; Bayu Sasongko, Dimas; Mareta, Zayafika; Yernawilis, Yernawilis; Normayasari, Normayasari; Alsita, Indah; Ika Pamaharyani, Luchiandini
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3771

Abstract

The purpose of this study was to conduct a social media analysis of brand awareness and brand image on the number of visitors to the smart fisheries village (SFV) in Java Island. The method used in sampling is the convenience sampling method, namely a sampling technique based on the convenience of researchers with respondents who are met by chance, are considered suitable, and are willing to be data sources and meet the criteria determined by the researcher. Data analysis in this study used SPSS software by conducting correlation and linear regression tests. Based on the results of the analysis that has been done, the calculated r value for the relationship between X1 (social media) and Y (brand image) is 0.313, which is greater than the r table value of 0.173 and the calculated r value for the relationship between X2 (advertising) and Y (brand image) is 0.571, which is greater than the r table value of 0.173, so that both variables have a positive effect. The R-square value obtained is 0.873, which states that the social media and advertising variables have an effect on brand image of 87.30% and the remaining 12.70% is influenced by other variables.
The Integration of Islamic Values and Betawi Cultural Wisdom in Strengthening Character Education of University Students in Jakarta through the Merdeka Curriculum and MBKM Programme in the Digital Era Mesenu, Mesenu; Yernawilis, Yernawilis
Council: Education Journal of Social Studies Vol. 3 No. 2 (2025): Council: Education Journal of Social Studies
Publisher : Yayasan Insan Mulia Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59923/council.v3i2.524

Abstract

This study aims to thoroughly analyse how the integration of Islamic values and Betawi cultural wisdom can strengthen character education among university students in Jakarta, particularly within the implementation of the Merdeka Curriculum and the Merdeka Belajar–Kampus Merdeka (MBKM) programme in the digital and global era. The primary objective of this research is to formulate a character education framework based on local and religious values that is adaptive to the challenges of the times and relevant to the needs of 21st-century learners. This research employs a library research method with a descriptive-qualitative approach. Data were collected from various sources, including books, academic journals, online articles, and official policy documents. Mendeley was used as a reference management tool, while NVivo 12 was utilised for thematic analysis and in-depth data interpretation. The findings indicate that the integration of Islamic principles and Betawi cultural values into the curriculum structure significantly contributes to the formation of students’ character and morality. The flexibility of the Merdeka Curriculum and the MBKM programme allows for the contextual and applicable internalisation of these values. The success of this character education model largely depends on the synergy between higher education institutions, families, and communities as the three main pillars in shaping students who are morally upright, disciplined, and rooted in local culture. This study offers both theoretical and practical contributions in the form of a character education model that is contextual, rooted in local culture, and relevant to the increasingly digitalised and globalised educational landscap
Pengaruh Strategi Blue Ocean Berkelanjutan terhadap Keunggulan Bersaing dan Inovasi Perusahaan di Indonesia Mareta, Zayafika; Yernawilis, Yernawilis
Sanskara Manajemen Dan Bisnis Vol. 3 No. 03 (2025): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v3i03.586

Abstract

Penelitian ini mengkaji pengaruh Strategi Laut Biru Berkelanjutan (SBOS) terhadap keunggulan kompetitif dan inovasi di perusahaan-perusahaan Indonesia. Seiring dengan meningkatnya persaingan dan pasar yang semakin jenuh, perusahaan-perusahaan semakin beralih ke kerangka strategis yang menekankan diferensiasi dan keberlanjutan. Dengan pendekatan kuantitatif, data dikumpulkan dari 120 responden di berbagai sektor bisnis di Indonesia melalui kuesioner terstruktur menggunakan skala Likert 5 poin. Data dianalisis menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa SBOS memiliki pengaruh positif dan signifikan terhadap keunggulan kompetitif dan inovasi. Perusahaan yang menerapkan SBOS lebih cenderung unggul dibandingkan pesaing dan mendorong praktik inovatif dengan menciptakan ruang pasar yang tidak terkontestasi sambil mengintegrasikan nilai-nilai lingkungan dan sosial. Temuan ini menyoroti pentingnya SBOS sebagai strategi strategis bagi perusahaan di pasar emerging yang mengincar keberlanjutan dan pertumbuhan jangka panjang.
Co-Authors Alima Nostalia Suseno, Dewi Alsita, Indah Bayu Sasongko, Dimas Mareta, Zayafika Mesenu, Mesenu Normayasari Pamaharyani, Luchiandini Ika