Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Salsa Rahmawati Saputri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementation of the 7P MIX Marketing Strategy in Iwabeka Cafe Services to Increase Competitiveness Salsa Rahmawati Saputri; Hilwa Rohmahdiniyah Nur Azizah; Sudarmiatin; Wening Patmi Rahayu
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15785

Abstract

Globalization drives major changes in the business environment, so companies need to implement adaptive and customer-oriented strategies. In the service industry, success is greatly influenced by an effective service strategy through the 7P Marketing Mix concept, which emphasizes the importance of service quality, human resources, and physical evidence in building customer satisfaction and loyalty. This study analyzes the application of the 7P marketing mix in Iwabeka Coffee & Eatery services in Malang City and its impact on business competitiveness. The method used is descriptive qualitative through in-depth interviews and observations. The results of the study indicate that the 7P marketing mix plays an important role in increasing competitiveness and creating sustainable competitive advantages for cafes.
Co-Authors Hilwa Rohmahdiniyah Nur Azizah Sudarmiatin Wening Patmi Rahayu