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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Indonesian Journal of Business Analytics (IJBA)
Salsa Rahmawati Saputri
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering

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Implementation of the 7P MIX Marketing Strategy in Iwabeka Cafe Services to Increase Competitiveness Salsa Rahmawati Saputri; Hilwa Rohmahdiniyah Nur Azizah; Sudarmiatin; Wening Patmi Rahayu
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15785

Abstract

Globalization drives major changes in the business environment, so companies need to implement adaptive and customer-oriented strategies. In the service industry, success is greatly influenced by an effective service strategy through the 7P Marketing Mix concept, which emphasizes the importance of service quality, human resources, and physical evidence in building customer satisfaction and loyalty. This study analyzes the application of the 7P marketing mix in Iwabeka Coffee & Eatery services in Malang City and its impact on business competitiveness. The method used is descriptive qualitative through in-depth interviews and observations. The results of the study indicate that the 7P marketing mix plays an important role in increasing competitiveness and creating sustainable competitive advantages for cafes.
Peningkatan Kapasitas Pengelolaan Keuangan dan Pemasaran Digital Pada BUMDes Sumberdem Gemilang Salsa Rahmawati Saputri; Trivena Gilang Permatasari; Agung Winarno; Wening Patmi Rahayu
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 6 No. 2 (2026): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (Mei)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v6i2.8000

Abstract

This community service initiative aims to enhance the capacity of BUMDes Sumberdem Gemilang in digital marketing and financial management. The main challenges faced by the partner include the suboptimal use of social media for product promotion and the lack of a structured financial record-keeping system. The program was implemented over three months, involving two managers and benefiting 8 BUMDes members through four phases: orientation, identification, implementation, and evaluation. The implementation phase included training and mentoring on social media management, digital content creation, and Excel-based financial record-keeping. Evaluation was conducted through observation and a comparison of the partner’s performance before and after the program. The results showed an improvement in social media performance, reflected in the number of followers, interactions, and content views. However, the implementation of the financial record-keeping template was not yet fully optimized due to human resource constraints and participants’ lack of understanding regarding digital financial administration. Therefore, ongoing support and further training are needed to strengthen the sustainability of financial management practices and expand the marketing reach of BUMDes products.
Co-Authors Hilwa Rohmahdiniyah Nur Azizah Sudarmiatin Trivena Gilang Permatasari Wening Patmi Rahayu